Local Howl Academy 📚
Understand Local SEO. Finally.

Local Howl Academy 📚
Understand Local SEO. Finally.

Local Howl Academy 📚
Understand Local SEO. Finally.

Your crash course in local discovery starts here. From profile optimization to keywords and backlinks, we teach you how to actually get found.

Person placing sticky notes labeled relevance, distance, and prominence on a wall.
Person placing sticky notes labeled relevance, distance, and prominence on a wall.
Person placing sticky notes labeled relevance, distance, and prominence on a wall.

LOCAL SEO Strategy

The 3 Factors That Decide If You Rank Locally: Relevance, Distance & Prominence
Close-up of hand holding pen checking items off a keyword list with a laptop in the background.
Close-up of hand holding pen checking items off a keyword list with a laptop in the background.
Close-up of hand holding pen checking items off a keyword list with a laptop in the background.

Google Business Profile

How Google Business Posts Boost Local Visibility and Rankings
Woman wearing glasses and blazer sitting at a desk with computer and notebook while holding a smartphone.
Woman wearing glasses and blazer sitting at a desk with computer and notebook while holding a smartphone.
Woman wearing glasses and blazer sitting at a desk with computer and notebook while holding a smartphone.

Citations

What Is NAP, and Why It Matters for Local SEO
Small humanoid robot holding a smartphone while sitting at a desk with an open laptop.
Small humanoid robot holding a smartphone while sitting at a desk with an open laptop.
Small humanoid robot holding a smartphone while sitting at a desk with an open laptop.

Google Business Profile

The Future of Search: What Google AI Mode Means for Your Business
Person writing keywords in a notebook at a desk with a smartphone
Person writing keywords in a notebook at a desk with a smartphone
Person writing keywords in a notebook at a desk with a smartphone

Local SEO Strategy

Complete Guide to Keyword Research for Local Businesses
Hand holding smartphone showing Google Reviews screen with options to edit or delete a review.
Hand holding smartphone showing Google Reviews screen with options to edit or delete a review.
Hand holding smartphone showing Google Reviews screen with options to edit or delete a review.

Google Business Profile

How Local Howl Helps You Remove Negative Google Reviews (and Why It Matters)
Man wearing apron standing outside shop using a tablet with an open sign in the background.
Man wearing apron standing outside shop using a tablet with an open sign in the background.
Man wearing apron standing outside shop using a tablet with an open sign in the background.

Citations

The Ultimate Local Citation Checklist for 2025
Laptop screen displaying local search grid rankings for multiple businesses with average rank data and review counts.
Laptop screen displaying local search grid rankings for multiple businesses with average rank data and review counts.
Laptop screen displaying local search grid rankings for multiple businesses with average rank data and review counts.

LOCAL SEO Strategy

How Local Search Grids Reveal the Rankings That Actually Matter
Close-up of hands typing code on a laptop at a wooden desk with a coffee cup nearby.
Close-up of hands typing code on a laptop at a wooden desk with a coffee cup nearby.
Close-up of hands typing code on a laptop at a wooden desk with a coffee cup nearby.

Schema

Schema Markup for Local SEO: A Beginner’s Guide
A man in an office analyzing SEO metrics on a laptop screen showing a score of 62, with charts and sticky notes on the desk.
A man in an office analyzing SEO metrics on a laptop screen showing a score of 62, with charts and sticky notes on the desk.
A man in an office analyzing SEO metrics on a laptop screen showing a score of 62, with charts and sticky notes on the desk.

Domain Authority

Domain Authority, Backlinks, and Toxicity: What Local Businesses Need to Know
A man sitting by a window holding a smartphone displaying call tracking analytics, with a city street and shop signs in the background.
A man sitting by a window holding a smartphone displaying call tracking analytics, with a city street and shop signs in the background.
A man sitting by a window holding a smartphone displaying call tracking analytics, with a city street and shop signs in the background.

Tracking Services

How Twilio Call Tracking Shows You What’s Really Working in Local SEO
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.

Tracking Services

UTM Tagging Explained: Smarter Tracking for Local Businesses
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.
A woman in a bakery kitchen wearing an apron, decorating cupcakes with frosting, representing UTM tagging for local business tracking.

Google Business Profile

How to Optimize Your Google Business Profile in 2025