GBP and
Citation Audit
See exactly where your citations help,
and where they’re holding you back.
Let's Uncover Your Weak Spots
We scan your Google Business Profile and citations across the web to show you what’s missing, what’s broken, and where competitors have the advantage.
What The Audit Spots
New opportunities
Find high-value directories you’re not listed on yet
Competitor gaps
See which directories your competitors use that you don’t
Duplicate listings
Identify and suppress copies that confuse Google
Overall citation health
Get a clear snapshot of where you stand today
Clean Up and Catch Up
Citations aren’t just about fixing mistakes, they’re about building an advantage. The audit shows you where your competitors are listed, how often they show up, and the extra steps you can take to outrank them in local search.
Citation Audit FAQ
What’s the difference between a citation and a backlink?
Citations list your business info (name, address, phone) across directories, while backlinks are clickable links pointing to your site. Both build trust, but citations are key for local rankings.
Do I really need to fix duplicate listings?
Yes. Duplicate listings confuse Google, weaken your trust signals, and can even send customers to the wrong info. Cleaning them up is essential for stronger local rankings.
Can bad citations cause my business to disappear from Google Maps?
They can. If Google sees conflicting info across directories, it may lose confidence in your business details, making you less likely to appear in the Local Pack or Maps results.
How do competitor citations affect my rankings?
Competitors listed on high-authority directories you’re missing can outrank you in local search. That’s why a citation audit often includes competitor citation analysis.
What happens after I get my citation audit report?
You’ll get a full list of errors, duplicates, and opportunities. From there, you can fix them yourself or use Local Howl’s Citation Management service to handle the cleanup and expansion for you.