To beat your competition, we run a local SEO competitor audit on their local SEO visibility, including Map Pack rankings, share of voice, citations, and backlinks, to show you exactly how to outrank them.
They’re Ranking. You’re Not. Let’s Flip That Script.
Your competitors aren’t ranking by accident. They’re strategically optimizing their profiles, backlinks, and content to dominate Google local search results.
Our competitor keyword analysis identifies exactly why they're winning, then gives you a clear roadmap to overtake them on Google Maps, local 3-pack, and beyond.
What We Evaluate
We’re not trying to reinvent the wheel, we’re looking at what’s already working for your competitors, matching it to level the playing field, and then building smarter on top of it. First we identify who your competitors actually are. Then we break down what they’re doing in every area to win locally, and finally we help you beat them at their own game.
This process works like a local SEO gap analysis, finding exactly where you’re losing ground and closing the distance with better execution.
Even If You Don’t Work With Us, You Still Need to See This
The truth is, a local SEO competitor audit reveals more than rankings, it shows you whether your business is even being considered. If you’re not visible, your competitors are winning by default.
This isn’t a “try it and see” scenario, it’s about understanding why your competitors outrank you. If you’re not taking action, you're actively giving away potential customers to your competitors.
Outrank Your Rivals,
With Their Own Playbook
We’ll audit what’s working for them, and build something even better for you.
Competitor Audit FAQ
What is competitor evaluation in local SEO?
It’s a deep look at what your competitors are doing online to succeed. We analyze their rankings, content, and online strategies to see why they’re ahead and how you can overtake them.
Why should I care about my competitors’ online strategies?
If they’re ranking above you, they’re getting the customers you could be getting. Understanding their tactics helps you know exactly what to do to compete and win those customers over to your business.
What does Local Howl look at during a competitor evaluation?
We audit competitors’ Google Business Profiles, websites (SEO content and structure), reviews, and even their backlinks. By seeing what they do well (and where they fall short), we pinpoint opportunities for your business to shine.
Will I see the results of my competitor analysis?
Yes, we share our findings with you. You’ll get a clear summary or report showing what competitors are doing and what steps we recommend for you to beat them.
Can competitor insights really help my business rank higher?
Absolutely. It takes the guesswork out of your strategy by revealing what’s working in your market, so you can focus on the high-impact tactics that drive results.
What if I don't know who my main online competitors are?
We’ll figure it out for you by seeing who appears for your target searches. Often, your true online competitors are the businesses showing up when local customers search for your services, and we identify those key players for you.
Is competitor evaluation a one-time or ongoing process?
It can be ongoing if you want to stay ahead. We provide an initial deep-dive, but we also recommend periodic check-ins since competitor tactics and search trends change over time.
Will analyzing competitors guarantee I outrank them?
We can’t promise an exact rank, but it gives you a big advantage. With a clear plan to outperform them (backed by data), and consistent effort, you greatly improve your chances of climbing above competitors.
Does competitor analysis include looking at their reviews and ratings?
Yes, we look at their customer reviews to see what people love or complain about. This insight helps you highlight strengths they’re missing and avoid mistakes they’ve made, giving you a competitive edge in customer satisfaction.
How quickly can I act on competitor evaluation findings?
Right away. We’ll deliver an action plan prioritized by impact, so you know exactly which steps to tackle first for the quickest boost in your visibility.