The Right Reviews Do More
Most businesses either ignore reviews or treat them like a box to check, just get a few five-stars and call it done.
But if your reviews don’t use the right keywords, appear on the right platforms, or support local trust signals, they won’t help you show up in search.
Google reads reviews like content. It looks for relevance, distance, and prominence.
That’s why our strategy focuses on volume, keyword usage, location targeting, and consistency, because all four drive visibility.
What makes a review actually rank?
Steady review volume (at least 1 per week)
Keywords that matches what you want to rank for
Local signals tied to your target ZIP codes
Strong star ratings to build trust
Responding to all reviews (good or bad ones)

On average, one new Google review earns a business:
80
more web visits
(Birdeye)
63
map interactions
(Birdeye)
16
extra calls
(Birdeye)
Get more reviews consistently
Get notified the moment a review is posted
Respond strategically with keyword-rich replies
Flag or remove reviews that hurt your credibility
VOLUME
Get More Reviews Faster
Follow up immediately after a service while the experience is fresh, and make it easy by using QR codes at checkout or review widgets on your site that lead straight to Howl IQ's AI Review Tool.
What we provide:
Keyword-powered call and text scripts to help guide better reviews
Ready-to-send email and SMS templates that nudge customers the right way
LOCATION
Target the ZIPs Where You’re Not Ranking
Howl IQ identifies the exact ZIP codes and neighborhoods where you’re not ranking in the top 3 for your target keywords. Then we help you focus your review strategy to strengthen your presence and break into the Map Pack, one area at a time.
You’ll receive instant alerts when a new review comes in so you can stay on top of responses.
We help you respond to (good or bad) reviews with keyword-optimized replies to help boost local visibility
If something violates policy or hurts your trust score, we help flag, dispute, or remove it