If your business isn’t listed on top review-based sites, or if your info is inconsistent, Google won’t trust you. We fix that with smart, high-value citations that boost visibility fast.
When your business is mentioned in the right directories, with consistent details, it sends a powerful message of trust, location relevance, and legitimacy.
Our proprietary AI system, Local Howl IQ, scans Google, Bing, Yelp, Apple Maps, and over 60 directories, plus local networks and competitor profiles, to uncover gaps, inconsistencies, and missed opportunities.
We also review the most relevant review-based marketing sites to identify where your competitors are listed and where you’re not. From there, we take an individualized, strategic approach to each citation, cleaning it up, filling it in, and building it out to maximize your local trust signals.
What Each Citation Type Does for Your Local SEO
What We Fix
One wrong address, phone number, or duplicate listing can knock you off the map.
We check:
Duplicate listings
Outdated information
Inconsistent NAP across platforms
Missing or unclaimed profiles
Gaps in industry or location-specific directories
Every fix is designed to improve your trust signals and help Google rank you more confidently in your service area.
We Build Citations That Actually Move You Up
Start with the essentials
We lock down foundational directories like Google, Yelp, Apple Maps, and Bing, platforms that carry the most trust with Google. These are your baseline citations, and getting them right sets everything else up to perform.
Then we get local and strategic
We audit the areas where you're not ranking #1 and identify which local directories, like chambers and neighborhood platforms, are helping competitors win. Then we get you listed there to shift the balance.
Finally, we go niche
Howl IQ will scan top competitors for industry-specific directories that boost your credibility. If a competitor is outranking you for a keyword you want, we find out which directories they’re on, and which ones they’re not, and get you listed there too. These high-trust citations help level the playing field, close ranking gaps, and strengthen your position where it matters most.
Get Listed Where It Counts.
If you're not mentioned in the right places, your business won’t rank. Let’s fix that with smarter strategy, cleaner data, and listings that actually get seen.
Our goal is simple: make sure you get discovered, and your competitors don’t. We focus on getting you into the top 3 local results, where most clicks and calls happen. Want to go further? We offer two kinds of enhancements: one to track real-world results, and one to strengthen your SEO with smarter citations.
Tracking Add-Ons
Full Customer Journey Tracking
We connect Google Analytics so you can follow a user’s path from citation to website to conversion, including form fills, button clicks, and bookings.
Website Activity Tracking
(Middle of Funnel)
Use UTM tags to track visits from citations to your website, and understand where engagement is coming from.
Phone Call Tracking (Bottom of Funnel)
See which directories lead to actual phone calls using Twilio and GBP call event monitoring.
Citation Upgrades
We build backlinks from trusted directories to help improve both your local visibility and overall SEO. (Available on higher plans)
We’ll manually add your business to any niche or custom directory you request that isn’t handled by AI, for under $10 each. (Available on all plans)
Citations FAQ
What is a citation audit?
It’s a thorough check of all the places your business is listed online (directories, maps, social sites, etc.). We find where your business name, address, and phone number (NAP) appear and make sure they’re correct and consistent everywhere.
Why do business citations matter for local SEO?
Because Google values consistency. When your NAP is the same across many trusted websites, Google gains confidence in your business information and is more likely to rank you higher in local searches.
How can inconsistent listings hurt my business?
If your information varies from site to site, it confuses both customers and search engines. You could lose trust and ranking, plus, customers might get frustrated if they find a wrong phone number or address.
What does Local Howl’s citation audit include?
We scan all major directories, maps, and listing sites for your business. Then we fix errors, suppress duplicates, and ensure your NAP is correct on the important platforms that Google actually pays attention to.
How many directories will you check or fix?
We cover every major listing platform, often over 60 directories in total. This includes big sites like Google, Facebook, Yelp, Apple Maps, TripAdvisor, and many niche or local directories where your business should appear.
Do I need to provide a list of all my listings?
No, you don’t have to. We use tools and research to discover where your business is listed across the web, so we can audit and fix those listings without you having to track them down.
Can I clean up my business listings on my own?
Yes, it’s possible to manually update each site yourself. But it can be tedious and easy to miss some listings, our service saves you time by handling it thoroughly and making sure nothing is overlooked.
How long does a citation audit and cleanup take?
Typically a few weeks. We identify most issues quickly, but seeing all the corrections live online can take a bit longer since some directories update their info slower than others.
Will fixing my citations really improve my local SEO?
Yes, consistency helps your ranking. Clean, accurate listings strengthen Google’s trust in your business, which can lead to higher placement in local search results.
How often should I audit or update my business citations?
At least once a year, or whenever you have a major change like a move or new phone number. Regular check-ups keep your online information accurate and ensure no new inconsistencies are dragging down your visibility.