CONTRACTOR SEO
FOR THE TRADES THAT SHOW UP.

Home services SEO, often called contractor SEO, is local SEO for businesses that go to the customer: plumbers, electricians, pest control companies, roofers, HVAC contractors, pool builders and window companies. Most of them are service-area businesses, so the work centers on an accurate Google Business Profile with the address hidden where Google says it should be, one page per job, real pages for the towns you serve, license and insurance proof, steady reviews and map-grid tracking across the whole territory instead of around the shop. It is measured in calls and requests as well as rankings, because a ranking nobody calls from is not the goal.

If you want work beyond referrals, usually yes. When a homeowner has a problem and no one to ask, they search, and the contractors on the map and the first page get the call. SEO is how you show up there for the jobs and towns you want. Referrals still matter, and a referred customer may still look you up before calling.

Local SEO for plumbers is the work that helps a plumbing company show up when nearby customers search for a plumber, a specific job like drain cleaning or a water heater, or emergency help. It covers your Google Business Profile, a page for each service, consistent business listings, honest reviews and tracking across your service area. Because so many plumbing searches are urgent, accurate hours and a phone that gets answered matter as much as rankings.

Check your primary category and hours first, including whether you really offer emergency service. List every service on your profile. Build one page for each job you want more of. Ask every customer for a review with a direct link, and reply to each one. Fix old addresses and phone numbers on directories. Then look at a map-grid scan of your service area to see where competitors beat you.

Start with the searches: people look for help with a specific pest, often when it shows up. Build a page for each pest and service you handle, publish them before the season each pest peaks in your area, and list those services on your Google Business Profile. Show your applicator license where your state requires it. Ask every customer for a review, and promote recurring plans on the pages people land on.

Automation helps you ask consistently, and consistency is what produces a steady flow of reviews. It is not a ranking trick on its own. Send the request to every customer after the job, with a direct link and no incentive, and don’t filter out customers you expect to be unhappy, because Google’s policy prohibits selectively soliciting positive reviews. Then reply to what comes in.

As many as you can make genuinely useful, and no more. Each page should be for a town you really serve and say something specific about it: jobs you have done there, local housing or permit details, questions people there ask. Start with the towns that matter most to your business. A long list of pages that only swap the city name adds nothing for customers and usually isn’t worth publishing.

Usually months. Profile, listing and technical fixes can help sooner; pages, reviews and authority take longer. Our plan estimates run 6 to 9 months for GBP Lite, 3 to 6 months for GBP Basic+ and 2 to 3 months for Local Growth Standard. Those are estimates, not guarantees, and crowded markets take longer.

It depends on your competition, the size of your service area and how much of the work you want us to do. GBP Lite is $1,200 a month on a 12-month agreement, and higher tiers add content, links and website changes. Check the current scope and billing terms before choosing.

Listing a home address that should be hidden, or creating profiles for towns where there is no real office. Stuffing keywords into the business name. Choosing a broad category when a specific one fits. Publishing city pages that are copies of each other. Letting old phone numbers live on directories. Never asking for reviews. And not checking that the contact form and call tracking actually deliver leads.