CONTRACTORS, PRACTICES AND RESTAURANTS
EVERY TRADE SEARCHES DIFFERENTLY.
We do local SEO by industry because a burst pipe, a hail storm, a spring lawn and a toothache all send people to Google, but they search, compare and decide in different ways. Pick yours to see how we approach it.
01 / PICK YOUR INDUSTRY
THE INDUSTRIES we know best.
For each one: how customers search, what Google needs to see, which of our services matter most, and the case studies behind it.
Roofing SEO
Storm-driven demand, insurance questions, big-ticket replacements and crews that work a wide territory.
ROOFERS→02HVAC SEO
Two peak seasons, no-heat and no-cool emergencies, and the difference between a repair search and a replacement search.
HEATING AND COOLING→03Electrician SEO
Homeowner repairs, commercial service work and industrial specialties, searched by service and by city.
ELECTRICIANS→04Pool builder SEO
Design-led, high-ticket backyards that buyers compare by renderings, process and finished work.
POOL BUILDERS→05Landscaping SEO
Weekly routes, one-time design and build projects, and a calendar that changes what people search every few months.
LANDSCAPERS AND LAWN CARE→06Contractor SEO
Plumbers, pest control, windows, remodelers and other home-service trades that go to the customer.
HOME SERVICES→07Healthcare SEO
Dentists, chiropractors and med spas: practitioner listings, treatment pages and review replies that protect patient privacy.
PRACTICES→08Restaurant SEO
The profile is the front door: true hours, menu and photos, and review replies at the volume a busy dining room produces.
RESTAURANTS→09Franchise SEO
Multi-location brands: choosing the markets worth winning, location pages that deserve to rank, and reporting by market.
MULTI-LOCATION→02 / OTHER LOCAL BUSINESSES
BEYOND THE TRADES. same map, same rules.
We also work with businesses outside these trades. Here is some of that work, with dates and caveats.
Moore Law Center
Marietta, GA. A criminal defense firm’s website, rebuilt around its attorneys’ credentials, with 2 bio pages, 7 practice-area pages and 9 metro Atlanta county pages. These numbers show what we built, not rankings.
LEGAL · WEBSITE BUILD→02Cohens Electronics and Appliances
Montgomery, AL. “Gas grill store” went from 12 to 80 of 81 grid points in the top 20 between May 29 and October 5, 2026. Most of the grill gains came in the first four weeks, before our first post, and one search dipped.
RETAIL · MAP RESULTS→03Altered State Comics
St. Louis County, MO. Top-three map placements for “comic book stores near me” went from 23 to 33 of 49 grid points between June 21 and July 1, 2025 (BrightLocal).
RETAIL · MAP RESULTS→04Huntington Learning Center
Ellisville, MO. In its first 30 days, September 2 to October 2, 2025, top-three map coverage grew for three of four tracked tutoring searches.
EDUCATION · FIRST 30 DAYS→03 / WHAT CHANGES BY TRADE
SAME GOOGLE. different playbook.
Google ranks local results on relevance, distance and prominence everywhere. What changes from one industry to the next is how those three show up in practice.
When demand shows up
Some trades live on emergencies, some on seasons, some on long research. The content calendar and the profile should follow the customer, not a generic schedule.
Who travels
Most trades go to the customer and run as service-area businesses. Practices are storefronts where patients come to you. That changes the profile setup and how we measure visibility.
What earns trust
Licenses, insurance and manufacturer credentials for the trades. Practitioner credentials, privacy and booking for healthcare. Each one belongs where customers look for it.
What a lead looks like
An emergency call, an estimate request, a recurring plan sign-up or a booked appointment. We report visibility, website activity and recorded requests as separate measures.
04 / SEE THE WORK
REAL BUSINESSES. real numbers, with caveats.
Roofing case studies
Five roofing and restoration contractors, from Savannah to Colorado Springs.
CASE STUDIES→02Home services case studies
HVAC, electrical, electric motors, lawn care, landscaping, windows and pools.
CASE STUDIES→03Every case study
The work, the reported numbers and the caveats behind them, across every industry.
ALL RESULTS→04Local SEO services
The three programs behind all of this work.
SERVICES→YOUR TRADE. YOUR NEIGHBORHOOD.
WAKE UP
THE NEIGHBORS.
Tell us what you do and where you do it.
We’ll show you where you stand on the map.