A Defense Built on Both Sides of the Bench
Moore Law Center
Criminal Defense
Marietta, GA
Full Rebuild + Local SEO
How we rebuilt Moore Law Center on a credibility-first foundation that finally tells the story of a former judge and prosecutor and is structured to rank across Cobb County and metro Atlanta.
The Build
A Site as Credible as the Credentials
Moore Law Center is led by an attorney who has sat as a Cobb County magistrate judge, prosecuted as a Cobb County assistant district attorney, and now defends the accused. That rare three-sided perspective is the firm’s biggest advantage, and the old website never told it. We rebuilt the site to lead with the credentials, the attorneys, and the counties they serve, then wired it for local search.
The Challenge
A Powerful Story, Generically Told
Gerald Moore’s background is the kind of credential most criminal-defense firms can only wish for: a former Cobb County magistrate judge and former assistant district attorney who now defends clients, plus an AV Preeminent peer rating from Martindale-Hubbell. The reviews back it up, with clients describing dismissed cases, reduced charges, and flexible payment plans. The old website did not reflect any of it.
It leaned on stock courtroom photography, buried the firm’s two attorneys, listed no individual bios, and offered no county-level pages for the Cobb County and metro Atlanta communities the firm actually serves. For a practice that wins on credibility and local knowledge, the site gave searchers and search engines almost nothing to grab onto.
Generic stock courtroom imagery, no real attorney photos
No individual attorney bio pages
Former judge and prosecutor credentials underplayed
AV Preeminent rating not surfaced
No county service-area pages for metro Atlanta
Thin practice-area structure for criminal defense
Real client results buried instead of led with
Little structured data for local and AI search
The Solution
A Credibility-First Foundation
We rebuilt Moore Law Center from the ground up around the one thing competitors cannot copy: the attorneys and their record. Every page reinforces credibility and points toward one action, a free and confidential consultation.
The Bench Advantage, Front and Center
The new home page leads with “Built on Both Sides of the Bench” and the three-perspectives story, judge, prosecutor, and defender, so the firm’s rarest advantage is the first thing a visitor sees instead of stock photography.
Real Attorney Bio Pages
Dedicated pages for Gerald E. Moore, a former Cobb magistrate judge and assistant DA with an AV Preeminent rating, and Reid M. Kennedy, a Cobb County native and Spanish-proficient defense attorney, with verified, public credentials.
Full Practice-Area Hub
A complete services hub covering DUI and DWI defense, felony and misdemeanor charges, drug offenses, bond hearings, and probation revocations, each on its own page targeting how people actually search in a crisis.
County Service-Area Pages
Nine county landing pages, including Cobb, Cherokee, Fulton, Gwinnett, DeKalb, Douglas, Paulding, Fayette, and Bartow, so the firm shows up for the metro Atlanta communities it serves, not just its home zip code.
The Build, By the Numbers
A Bigger Footprint to Be Found
9 County Pages Built
7 Practice-Area Pages
2 Attorney Bios
24/7 Consultation Line
A credibility-first rebuild that gives Cobb County and metro Atlanta searchers, and the search engines that index them, far more to find.
What Changed
Before Local Howl vs. After
Before: Generic Template
Stock courtroom photos, no real attorneys
No attorney bio pages
Judge and prosecutor story underplayed
No county service-area pages
Thin criminal-defense structure
Client results buried
After: Moore Law Center Online
Real attorney photography and brand
“Built on Both Sides of the Bench” front and center
Bio pages for Gerald Moore and Reid Kennedy
9 county pages across metro Atlanta
7 dedicated practice-area pages
Credentials, reviews, and CTAs throughout
Built With
Engineered for Local Search
A defense firm needs a site that reads as credible the moment it loads and is structured so Cobb County searchers, and the search engines indexing them, can find it.
“Attorney Moore was a godsend. He took a very serious situation that I got myself into and completely had it dismissed. He is so approachable and very easy to work with. I get a second chance now because of this wonderful attorney.”
— James M. Crye, Moore Law Center client
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