Measured for Your Home, Built for Search
Penny Window
Windows & Doors
St. Louis, MO
New Website + Local SEO
How we built a St. Louis window and door company, family-owned since 1953, a modern Next.js site that leads with what’s true: its own crews, real reviews, and a real 4.1-star Google rating a customer can check.
The Build
Honest Numbers, Modern Build
Penny Window has installed windows and doors across St. Louis with its own crews, not subcontractors, since 1953, with most jobs done in one to two days. The site leads with “Replacement windows in St. Louis, measured for your home,” and puts the real Google rating, 4.1 stars across 207 reviews, right on the page, because seventy years of trust is worth more than an inflated number.
The Challenge
Seventy Years Earned, Credibility to Protect
Penny Window has been family-owned since 1953: brand-name windows and doors installed by its own crews, free in-home estimates, a real showroom. But its online presence leaned on review claims that didn’t match what Google actually shows, and windows are exactly the kind of research-heavy purchase where a careful buyer checks.
Buyers compare window styles, brands, service areas, and reviews before they ever call. The new site had to cover all of it, publish only numbers a customer can verify, and capture leads from humans and, increasingly, from the AI assistants researching on their behalf.
Online review claims that didn’t match the verifiable Google rating
A research-heavy purchase where buyers compare styles, brands, and reviews first
Brand-name window lines, each searched by name
A metro-St. Louis service area to cover, city by city
Seventy years of history and a showroom that search couldn’t see
Lead capture that needed to work for humans and AI assistants alike
The Solution
Publish What’s True, Cover How Buyers Shop
We built the site around a simple rule: every number on it is one a customer can check. Then we gave the research-heavy window buyer everything to compare, styles, services, cities, and the showroom itself.
The Real Rating, Everywhere
The site publishes the number a buyer can verify, 4.1 stars across 207 Google reviews, in the hero, on the reviews page, and in LocalBusiness schema. Trust is built on numbers that check out.
Style, Service, and City Pages
Window-style pages, service pages, a showroom page, and service-area city pages: 45 URLs that match how window buyers actually research, from “casement windows” to their own suburb.
AI-Agent-Ready Lead Capture
The contact form doubles as a WebMCP tool, so an AI assistant researching windows for a homeowner can submit the lead on their behalf, while humans get a fast, simple form.
A Modern Stack That Loads Instantly
Next.js on Vercel with full-bleed photography and a fixed-nav design, tuned for Core Web Vitals so short-attention research sessions still end on Penny Window’s pages.
The Results
Trust You Can Verify
45 Pages Launched
4.1 Star Google Rating
207 Google Reviews
1953 Family-Owned Since
Every number on the site is one a customer can check: the rating, the reviews, and the seventy-plus years behind them.
What Changed
The Assignment vs. The Delivery
The Assignment
Replace unverifiable claims with numbers that check out
Cover styles, services, and cities the way buyers research
Put the showroom and the 70-year story front and center
Capture leads from humans and AI assistants
Carry verified data into schema for AI search
Load fast on any device
The Delivery
Fast Next.js build on Vercel, 45 URLs live
Real 4.1-star, 207-review Google rating on-page and in schema
Window-style, service, showroom, and city pages
WebMCP-enabled contact form, AI-agent ready
Full-bleed photography with a fixed-nav design
LocalBusiness JSON-LD with verified NAP and rating
Built With
Engineered for the Careful Buyer
A seventy-year company earns its credibility one install at a time. The site is built to the same standard: fast, verified, and ready for search engines and AI assistants alike.
“We just had 20 Andersen windows installed by these folks. They did AWESOME! All done in 3 days! The install looks amazing. Better yet, they were super clean; they spread covers inside and out.”
— Greg Rybacki, five-star Google review
Local Howl WIAB · Next.js · Tailwind CSS · Vercel · WebMCP · LocalBusiness JSON-LD · Schema.org · Local SEO · Core Web Vitals