A Luxury Pool Builder, Built to Match the Work
Hearthstone Pools
Luxury Pool Builder
Marietta, GA
Platform Migration + Local SEO
How we moved Hearthstone off an aging WordPress template onto a fast, AI-ready custom site that finally reads like the high-end backyards Brad Renken designs.
The Build
A Site as Considered as the Backyards
Hearthstone designs custom pools and full outdoor-living environments for the Atlanta metro, led by a builder with an architectural background. We rebuilt the website to match that craft: a clean, custom site with a luxury feel, real project storytelling, and a foundation engineered to show up across Google and AI search.
The Challenge
High-End Work on a Generic Template
Hearthstone has built luxury pools and outdoor living spaces since 2009, with an APSP award to show for it and an owner whose architectural background drives hand-drawn concepts and photo-realistic 3D renderings. The work is genuinely high-end. The old website was not. It ran on a dated WordPress and Elementor template under a different brand name, with keyword-stuffed copy that read more like a generic contractor than a design studio.
To win design-minded buyers across Marietta, East Cobb, and the wider Atlanta metro, Hearthstone needed a site that felt as premium as its renderings: fast, clean, and structured so both Google and AI assistants could find and recommend it.
Aging WordPress and Elementor template, slow and dated
Old “Hearthstone Environments” brand name, not the current identity
Keyword-stuffed copy that read generic, not luxury
Design-studio process buried instead of led with
Thin service-area coverage for the Atlanta metro
APSP award and architectural credentials underplayed
No structured data tuned for AI search engines
Look and feel did not match the renderings buyers see
The Solution
A Custom Build for a Custom Builder
We rebuilt Hearthstone on a fast custom platform, then wired it for local search. Every page leads with the design-first story and points toward one action: requesting a quote for a custom outdoor space.
Design-First Brand
The new site leads with “Custom pools, designed for how you live” and the studio process, hand-drawn concepts, photo-realistic 3D renderings, and an in-house construction team, so the brand finally reads as the luxury design firm it is.
Full Outdoor-Living Story
Dedicated coverage for luxury pools, pool renovations, outdoor kitchens, decks and pergolas, and landscaping and lighting, framing Hearthstone as a single source for a complete, cohesive backyard environment.
Atlanta-Metro Service Area
Service-area coverage for Marietta, East Cobb, Roswell, Alpharetta, Sandy Springs, Smyrna, Kennesaw, Acworth, Woodstock, Dallas, and Atlanta, targeting how affluent homeowners actually search for a pool builder near them.
AI-Ready Architecture
Built as a fast custom site with structured data and a dedicated llms.txt file, so Google, ChatGPT, and other assistants can read Hearthstone’s services and service area and recommend the firm accurately.
The Results
Ranking Across the Metro
#6 Luxury Pool Builder Near Me
#8 Custom Pool Builder Marietta
5 Service Categories
11 Cities Targeted
Average map-rank positions for tracked keywords across the Atlanta metro, following the platform migration and local SEO rebuild.
What Changed
Before Local Howl vs. After
Before: WordPress Template
Dated WordPress and Elementor build, slow to load
Old “Hearthstone Environments” brand identity
Keyword-stuffed copy that read generic
Design process and renderings buried
Thin service-area coverage
No AI-search structure
After: Hearthstone Online
Fast custom site with a luxury, design-first feel
Current “Hearthstone Luxury Pool + Outdoors” identity
“Custom pools, designed for how you live” front and center
Studio process and 3D renderings showcased
11 Atlanta-metro cities covered
Structured data plus llms.txt for AI search
Built With
Engineered for Local and AI Search
A luxury builder needs a site that loads fast and reads premium. Custom, structured, and built so every search engine and AI assistant can find and recommend it.
“Brad is a creative genius. He transformed our backyard into a sanctuary we never want to leave. The design, the craftsmanship, the attention to detail, all of it exceeded what we imagined.”
— Greg Carpenter, Hearthstone client
Local Howl WIAB · Custom Build · Cloudflare · Schema.org · llms.txt · Responsive Design · Core Web Vitals · Local SEO