The Arcade Restaurant

The Arcade Restaurant moved up on Google Maps for “best breakfast memphis” across most of a 10-mile area around the restaurant, and held that position for seven months. Broader food searches barely moved.

February 12 to October 5, 2026. Memphis, Tennessee. 9×9 Local Falcon grid, 10-mile radius.

• 15.19 to 8.58 average total rank (ATRP) for “best breakfast memphis”; lower is better
• 59 to 77 grid points where the restaurant appeared in the top 20 (out of 81)
• 0% to 6.17% top-three share (SoLV), which is 0 to 5 points

Sampled map visibility on two scan dates, not covers, orders or revenue.

The client

• Business: The Arcade Restaurant
• Location: Memphis, TN
• Google Business Profile category: Breakfast restaurant
• First Local Howl ranking scan: February 12, 2026

What we did

Our dashboard records this ongoing Google Business Profile work:

• Replies to 1,304 Google reviews, published between March 4 and October 5, 2026.
• 34 Google posts published through the Local Howl dashboard between May 22 and July 28, 2026. This counts only posts our system matched to drafts we published, so it is a floor, not a total.

Learn about our review management, Google Business Profile optimization and local SEO for restaurants. The ranking change below happened mostly by March 5, 2026, before the first of those posts went live, so we do not credit it to any single task.

The results, keyword by keyword

Every row compares two Local Falcon scans with the same keyword, the same 9×9 grid of 81 points, the same 10-mile radius and the same center point.

Source: Local Falcon scan reports, dated as shown. “Not recorded” means we did not save the point count for that pair of scans; the ATRP and SoLV figures are complete.

Best breakfast in Memphis: a move that held

Three scans on February 12, 2026 put the restaurant at an ATRP of 15.19, 15.01 and 13.35. By March 5 it was 10.09. Across the 13 scans from March 5 to October 5, 2026, ATRP stayed between 7.99 and 10.54, and the October 5 reading was 8.58. Top-three share has bounced between 1.23% and 20.99% on single scans, so we treat the top-three numbers as the noisy part of this result and the average rank as the steady part.

What did not improve

• best food memphis: ATRP improved from 20.02 to 17.09, but the restaurant still had no top-three points on October 5, 2026.
• food near me: flat. ATRP 20.64 to 20.17, with the restaurant in the top three at one point of 81 on both dates.
• Website clicks from Google fell 10.0% (16,194 to 14,578) comparing March to September 2026 with the same months of 2025.

Google profile activity, year over year

Comparing March to September 2026 with March to September 2025, Google reported:

Source: Google Business Profile performance data in our dashboard. These are profile interactions, not diners or sales, and they also reflect seasonality and anything else that changed between the two years.

Measurement notes

How to read these numbers. Local Falcon checks Google Maps from a grid of points around a fixed center and records where the business ranks at each point. ATRP (average total rank) averages every point and counts a point where the business is not in the top 20 as 21, so lower is better. SoLV (share of local voice) is the share of points where the business is in the top three. A single scan moves around: repeat scans of the same keyword on the same day can differ by a point or two, so we read the whole series, not just two dates.

Rankings depend on where the searcher stands, on competitors and on Google, not only on the work we do. Read more about how map-grid tracking works and our approach to local SEO tracking and reporting.

About these results. Rankings come from Local Falcon scan reports for this client, dated as shown. Work counts and profile activity come from Local Howl dashboard records pulled October 20, 2026. Nothing here is a forecast or a guarantee for another restaurant.

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