Keeping the Coast Protected, and Found on Google
Coastal Roofworks
Roofing
Savannah, GA
New Website + Local SEO
How we replaced a stock-photo Scorpion template with a client-editable 66-page build for Savannah’s five-star roofing crew, so a company that has protected the Georgia coast since 2006 finally shows Google what its customers already know.
The Build
A Website Built From Real Roofs
The new site opens the way Seth and Jeff run their jobs: “The Savannah roofing your home deserves.” over a real drone shot of their own work, an honest inspection up front, the price in writing before any work begins, and a top bar carrying the 24/7 emergency line and “Se habla español,” now backed by actual Spanish pages.
The Challenge
A 5.0 Rating Google Couldn’t See
Coastal Roofworks is the crew Savannah calls when the coast does what the coast does: locally owned by Seth and Jeff since 2006, licensed, insured, and BBB A-rated, with a perfect 5.0-star Google rating across 31 reviews praising same-day estimates, next-day repairs, and crews that clean up after themselves.
The old Scorpion template told none of that story. Nearly every photo on the site was stock art shipped with the template, the schema block misspelled its own telephone property and carried no rating, no founding date, and no service areas, and the homepage promised “Se habla español!” on a site with zero Spanish pages.
A perfect 5.0 Google rating missing from the site’s schema entirely
Template stock photography standing in for the crew’s real work
A broken schema block with a misspelled “telePhone” property
No founding date, no service areas, and no reviews in structured data
“Se habla español!” on the homepage, zero Spanish pages behind it
No financing, storm-damage, or insurance-claims pages anywhere
The Solution
Sixty-Six Pages, Every Claim Verified
We rebuilt the site the way the crew rebuilds a roof: from the deck up, everything inspected. A client-editable WordPress build where every number, every review, and every service area is real.
A Page for Every Service
Ten dedicated roofing-service pages from repair, replacement, and maintenance to historic preservation, emergency work, and solar, plus commercial and residential hubs, four roof-type pages for metal, flat, shingle, and tile, and a storm-damage section with its own insurance-claims guide.
Thirteen Cities, Two States
Service-area pages from Savannah, Tybee Island, and Skidaway Island up the coast to Bluffton and Hilton Head across the South Carolina line, each written for how roofs actually weather there, plus six named project pages with the crew’s real photography and a fourteen-post blog.
Bilingual Where It Counts
The old site said “Se habla español.” The new one proves it: a full Spanish homepage and scheduling page with proper hreflang tags, so Spanish-speaking homeowners on the coast can read the site, and book an estimate, in their own language.
Schema That Shows the Stars
Verified RoofingContractor JSON-LD with the real 5.0-star, 31-review Google rating, the 2006 founding, hours, and all thirteen service areas, replacing a boilerplate block that misspelled “telephone” and carried no rating at all.
The Results
Built to Rank Along the Georgia Coast
66 Pages Launched
5.0 Star Rating, 31 Google Reviews
13 Service Area Pages
2006 Roofing the Coast Since
A bilingual service-and-community architecture for the crew that has kept the Georgia coast covered since 2006, down to a maintenance page whose headline matches, word for word, how coastal homeowners search.
What Changed
The Old Template vs. The New Build
The Old Scorpion Template
Template stock photography in place of the crew’s real work
Schema with a misspelled “telePhone” property and no rating
No founding date, service areas, or reviews in structured data
“Se habla español!” advertised with zero Spanish pages
No financing, storm-damage, or insurance-claims pages
57 URLs of template copy on a proprietary platform
The Local Howl Build
A 66-page WordPress build the client can edit in Elementor
Real photography from six named Savannah-area projects
Verified RoofingContractor JSON-LD with the 5.0-star, 31-review rating
A Spanish homepage and scheduling page with proper hreflang
Keyword-tuned pages, down to an exact-match coastal-maintenance headline
Financing, storm-damage, and insurance-claims pages built to convert
Built With
Engineered for Salt, Wind, and Search
A coastal roof has to handle salt spray and Atlantic wind; a coastal website has to handle Google. This one is built for both, and the client can edit every page themselves.
“We had a section of our roof blow off. Coastal Roofworks had an estimate for me the same day and had repairs made the next day. Fantastic work and very responsive.”
— Scott Patterson, five-star Google review
Local Howl WIAB · WordPress · Elementor · WP Engine · RoofingContractor JSON-LD · Schema.org · English + Spanish · hreflang · Local SEO · Core Web Vitals