Google Adds New AI Shopping Tools in Search and Gemini

Google Rolls Out New AI Shopping Tools for Search and Gemini

Google just announced a fresh round of AI-powered shopping tools, and this time, they’re built directly into both Google Search and Gemini, the company’s AI assistant.

The goal? To make online shopping faster, more personal, and easier for people to find exactly what they’re looking for, all without leaving Google’s ecosystem.

In Google’s official announcement, the company previewed a mix of new features launching ahead of the holiday season. These updates build on the “agentic AI” technology that’s been quietly reshaping how users search, compare, and buy.

What’s Changing

Google’s new features are focused on helping people shop more naturally, not by typing long product names or hunting through filters, but by describing what they want in their own words.

Here’s what’s rolling out:

• AI Shopping in Search and Gemini: Users can now describe products in plain language (“comfortable running shoes for cold weather”) and instantly see AI-curated options that match.
  
  
  

  

  
  

• AI-Powered Product Comparison: Google’s AI can now pull details from multiple retailers and display side-by-side comparisons, showing differences in features, prices, and reviews at a glance.
  
  

• Agentic Checkout: This tool speeds up the buying process by helping users check out directly from Google interfaces, suggesting verified sellers and secure payment options.
  
  

• Personalized Recommendations: Using your preferences, recent searches, and shopping context, Google’s AI tailors results to match your exact needs, whether you’re shopping for style, specs, or price.

• Agent Calling for Shopping Help: Gemini can now act as a digital shopping assistant and even contact businesses on your behalf to check details like inventory or shipping times.
  
  
  
  

  

Essentially, Google is turning Search into a shopping assistant, one that understands context, style, and intent instead of just matching keywords.

What This Means for Businesses

This shift toward AI-powered shopping changes how products get discovered. It’s no longer just about who ranks at the top of traditional listings, it’s about who provides the most complete, trustworthy, and clearly described data.

Here’s how small and local businesses can stay competitive:

1. Keep product info clean and complete.
   Make sure your listings include high-quality photos, detailed descriptions, and accurate prices.
   
   

2. Use structured product data.
   AI tools rely heavily on schema and metadata to understand what you’re selling.
   
   

3. Encourage real customer reviews.
   Google’s AI models use user feedback and ratings as trust signals.
   
   

4. Stay active on your Google Business Profile.
   For retailers with physical locations, a well-maintained profile helps bridge online visibility with real-world foot traffic.

If you’re not sure how to optimize your presence for AI-driven search and shopping, Local Howl can help you get started with Google Business Profile Optimization, the foundation for getting discovered in AI-enhanced search results.

The Bottom Line

Google’s new AI shopping tools mark a big step in how people will search and shop this season. Instead of sifting through pages of results, users can now describe what they want, and Google’s AI does the rest.

For businesses, that means clarity and accuracy matter more than ever. The better your product data, reviews, and local listings, the easier it is for Google’s AI to feature your business when shoppers are ready to buy.