How Twilio Call Tracking Shows You What’s Really Working in Local SEO

Call tracking isn't just a feature, it’s your proof that local SEO is driving real results. At Local Howl, we use Twilio numbers to help you track calls from your Google Business Profile and all your major review-based citations. That means you’ll know exactly where your leads are coming from, and how much they’re worth.

How it Works

You tell us how many calls you’re getting now
When we start, we ask you how many phone calls you are receiving from your Google Business Profile and review sites like Yelp, BBB, and others. This gives us a starting point.
We set up a special tracking number
We create a new phone number just for your business listings. Don’t worry, it still rings your main line. Your customers won’t notice anything different, but now we can track every call that comes through.
We update your Google listing and directory sites
That special number gets placed on your listings (like Google and other review platforms), so we know exactly which calls came from those places.
Your website keeps its normal phone number
The number on your website can stay the same. We’ll connect it to your tracking setup using something called “schema markup”. That just tells Google it’s all legit, and it won’t hurt your SEO.
Each month, we show you how many calls came in
You’ll see a clear report showing how many calls came from your online listings, so you can finally connect SEO work to real-world results.

How it Works

You tell us how many calls you’re getting now
When we start, we ask you how many phone calls you are receiving from your Google Business Profile and review sites like Yelp, BBB, and others. This gives us a starting point.
We set up a special tracking number
We create a new phone number just for your business listings. Don’t worry, it still rings your main line. Your customers won’t notice anything different, but now we can track every call that comes through.
We update your Google listing and directory sites
That special number gets placed on your listings (like Google and other review platforms), so we know exactly which calls came from those places.
Your website keeps its normal phone number
The number on your website can stay the same. We’ll connect it to your tracking setup using something called “schema markup”. That just tells Google it’s all legit, and it won’t hurt your SEO.

Each month, we show you how many calls came in
You’ll see a clear report showing how many calls came from your online listings, so you can finally connect SEO work to real-world results.

Why This Works

Google only requires NAP consistency across other review-based directories. Your website can use a different number, as long as it’s referenced in your structured data (schema). That means we can insert tracking without hurting your local trust signals.

How Much Is a Call Worth?

Knowing how many calls come in is great, but knowing their value is even better.

Industry benchmarks for call acquisition cost:

Google Ads: average cost per click is about $2.69

Facebook Ads: average cost per click is about $0.63
Facebook cost per lead averages around $10-$50

Your call value

Ask: “How many calls does it take to get a customer?”

Know: “What’s the average revenue per customer?”
Plug into this formula:
Average Customer Revenue ÷ Number of Calls per Customer = Value per Call
Example: If it takes 10 calls to land a customer worth $2,000, each call is worth $200.

How Much Is a Call Worth?

Knowing how many calls come in is great, but knowing their value is even better.

Industry benchmarks for call acquisition cost:

Google Ads: average cost per click is about $2.69

Facebook Ads: average cost per click is about $0.63
Facebook cost per lead averages around $10-$50

Your call value

Ask: “How many calls does it take to get a customer?”

Know: “What’s the average revenue per customer?”
Plug into this formula:
Average Customer Revenue ÷ Number of Calls per Customer = Value per Call
Example: If it takes 10 calls to land a customer worth $2,000, each call is worth $200.