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Make Google Understand Your Business, Down to the Code

Make Google Understand Your Business, Down to the Code

Make Google Understand Your Business, Down to the Code

Schema tells Google what your site is really about. We audit, generate, and help install the right code to boost local rankings and map visibility, without touching your design.
Let’s Get You Found 📍
Let’s Get You Found 📍
Let’s Get You Found 📍
Let’s Get You Found 📍

What is Schema, Really?

Your site might look great, but that doesn’t mean Google understands it. Schema markup is a special type of code you add to your site to give search engines more context about your content. For example, what services you offer, where you're located, or what your business hours are.

Think of it like a library. The books are your webpages. Schema is like a super-detailed catalog that tells the librarian (the search engine) exactly what each book is about, not just the title, but also the author, the genre, the main characters, and more.

Without it? You're not sending the right signals. And that means your business might be overlooked in local search and Map Pack rankings, even if everything else looks solid.

From Audit to Implementation,
We’ve Got Schema Covered

From Audit to Implementation,
We’ve Got Schema Covered

Whether you're a med spa in Miami or a contractor in Nashville, your schema needs to reflect your business accurately, so Google can index and rank you properly in local search.

Here’s what we provide:

Whether you're a med spa in Miami or a contractor in Nashville, your schema needs to reflect your business accurately, so Google can index and rank you properly in local search.

Here’s what we provide:

Schema Strengthens Your Local Signals

Schema helps reinforce Google’s three key local ranking factors, relevance, distance, and prominence, by making your content easier to understand and properly indexed. It gives search engines clearer context about your services, location, and credibility, so you’re more likely to show up where it counts.

Want to Rank Better?
Help Google Read You Right.

We’ll audit your schema, generate the right code, and make sure it gets implemented the right way, without breaking your site or your brain.

Schema Audit FAQ

What is schema markup?

Schema markup is a bit of code on your website that tells search engines about your business in a structured way. Think of it as giving Google a cheat sheet about your company, covering details like your services, reviews, address, and more.

Why does my website need a schema audit?

To make sure all your business details in your site’s code are correct and complete. A schema audit finds any missing or incorrect structured data, so nothing important is miscommunicated to Google.

How does schema markup help my local SEO?

It makes your information crystal clear to Google. When search engines easily understand what you do and where you are (thanks to schema), they’re more likely to feature your business prominently in local results and sometimes even show rich details like star ratings

What does Local Howl schema audit check for?

We look for all the key structured data that should be on your site. This includes your business name, address, phone number, business category, services, hours, geo-coordinates, and even review ratings. If anything is missing or wrong, we’ll flag it and help you fix it.

Do I need to know coding for schema markup?

No. We handle the technical work or provide you with ready-to-use code snippets. You won’t have to do any programming, just paste in the code we give you (or have your web developer implement it).

What is schema markup?

Schema markup is a bit of code on your website that tells search engines about your business in a structured way. Think of it as giving Google a cheat sheet about your company, covering details like your services, reviews, address, and more.

Why does my website need a schema audit?

To make sure all your business details in your site’s code are correct and complete. A schema audit finds any missing or incorrect structured data, so nothing important is miscommunicated to Google.

How does schema markup help my local SEO?

It makes your information crystal clear to Google. When search engines easily understand what you do and where you are (thanks to schema), they’re more likely to feature your business prominently in local results and sometimes even show rich details like star ratings

What does Local Howl schema audit check for?

We look for all the key structured data that should be on your site. This includes your business name, address, phone number, business category, services, hours, geo-coordinates, and even review ratings. If anything is missing or wrong, we’ll flag it and help you fix it.

Do I need to know coding for schema markup?

No. We handle the technical work or provide you with ready-to-use code snippets. You won’t have to do any programming, just paste in the code we give you (or have your web developer implement it).

What is schema markup?

Schema markup is a bit of code on your website that tells search engines about your business in a structured way. Think of it as giving Google a cheat sheet about your company, covering details like your services, reviews, address, and more.

Why does my website need a schema audit?

To make sure all your business details in your site’s code are correct and complete. A schema audit finds any missing or incorrect structured data, so nothing important is miscommunicated to Google.

How does schema markup help my local SEO?

It makes your information crystal clear to Google. When search engines easily understand what you do and where you are (thanks to schema), they’re more likely to feature your business prominently in local results and sometimes even show rich details like star ratings

What does Local Howl schema audit check for?

We look for all the key structured data that should be on your site. This includes your business name, address, phone number, business category, services, hours, geo-coordinates, and even review ratings. If anything is missing or wrong, we’ll flag it and help you fix it.

Do I need to know coding for schema markup?

No. We handle the technical work or provide you with ready-to-use code snippets. You won’t have to do any programming, just paste in the code we give you (or have your web developer implement it).

Will adding schema markup change how my website looks?

Not at all. Schema works behind the scenes, so your visitors won’t see any change on your site, it only affects how search engines understand your site’s content.

Is schema markup only for Google?

No, it benefits all major search engines. Google, Bing, Yahoo, and others all read schema markup, so it helps your business information display correctly across the board.

How often should schema markup be updated?

Only when your business info changes or you add something new that needs marking up. If your details (address, hours, services, etc.) stay the same, your schema just needs an occasional check to ensure it’s still accurate.

Will schema markup immediately boost my rankings?

It’s not an instant ranking booster, but it helps your SEO foundation. Schema makes your site more trustworthy and understandable to Google, which over time contributes to better rankings when combined with other optimizations.

What types of schema are important for local businesses?

LocalBusiness schema is crucial, it covers your NAP, hours, and basic business info. We also implement review schema, service-specific schema, and other relevant markups so search engines get a full, clear picture of what you offer.

Will adding schema markup change how my website looks?

Not at all. Schema works behind the scenes, so your visitors won’t see any change on your site, it only affects how search engines understand your site’s content.

Is schema markup only for Google?

No, it benefits all major search engines. Google, Bing, Yahoo, and others all read schema markup, so it helps your business information display correctly across the board.

How often should schema markup be updated?

Only when your business info changes or you add something new that needs marking up. If your details (address, hours, services, etc.) stay the same, your schema just needs an occasional check to ensure it’s still accurate.

Will schema markup immediately boost my rankings?

It’s not an instant ranking booster, but it helps your SEO foundation. Schema makes your site more trustworthy and understandable to Google, which over time contributes to better rankings when combined with other optimizations.

What types of schema are important for local businesses?

LocalBusiness schema is crucial, it covers your NAP, hours, and basic business info. We also implement review schema, service-specific schema, and other relevant markups so search engines get a full, clear picture of what you offer.

Will adding schema markup change how my website looks?

Not at all. Schema works behind the scenes, so your visitors won’t see any change on your site, it only affects how search engines understand your site’s content.

Is schema markup only for Google?

No, it benefits all major search engines. Google, Bing, Yahoo, and others all read schema markup, so it helps your business information display correctly across the board.

How often should schema markup be updated?

Only when your business info changes or you add something new that needs marking up. If your details (address, hours, services, etc.) stay the same, your schema just needs an occasional check to ensure it’s still accurate.

Will schema markup immediately boost my rankings?

It’s not an instant ranking booster, but it helps your SEO foundation. Schema makes your site more trustworthy and understandable to Google, which over time contributes to better rankings when combined with other optimizations.

What types of schema are important for local businesses?

LocalBusiness schema is crucial, it covers your NAP, hours, and basic business info. We also implement review schema, service-specific schema, and other relevant markups so search engines get a full, clear picture of what you offer.