/* A11Y-14 (2026-10-23): decorative :hover rules sit inside @media(hover:hover) and (pointer:fine), so a
   tap on a phone or tablet does not leave them stuck on. :focus-visible, :focus-within and open states
   are unchanged. */
@font-face{font-family:Anton;src:url(how-it-works/assets/fonts/Anton-Regular.woff2);font-display:swap}@font-face{font-family:Montreal;src:url(how-it-works/assets/PPNeueMontreal-Regular.woff2);font-display:swap}@font-face{font-family:Mono;src:url(how-it-works/assets/AkkuratMonoLLWeb-Regular.woff2);font-display:swap}@font-face{font-family:Caveat;src:url(how-it-works/assets/Caveat-Regular.woff2);font-display:swap}@font-face{font-family:Freight;src:url(how-it-works/assets/FreigBigProLigIta.woff2);font-display:swap}
:root{--blue:#092aff;--cream:#faf9f5;--ink:#101010;--pink:#ff83ca;--yellow:#fff078}*{box-sizing:border-box}html{scroll-padding-top:100px;scroll-behavior:smooth}body{margin:0;background:var(--cream);color:var(--ink);font:20px/1.45 Montreal,"LH Montreal Fallback",Arial,sans-serif}a{color:inherit}img{display:block;max-width:100%;height:auto}p,h1,h2,h3,figure{margin:0}p+p{margin-top:20px}h1,h2,h3{font-weight:400}h1,h2{font-family:Anton,"LH Anton Fallback","LH Anton Fallback Sans",Impact,sans-serif;line-height:1.02;letter-spacing:-.015em}h2{font-size:clamp(48px,5.6vw,82px)}h3{font-size:27px;line-height:1.15}p{max-width:65ch}.wrap{max-width:1440px;margin:auto;padding-left:4%;padding-right:4%}.section{padding-top:110px;padding-bottom:110px}.eyebrow{font:11px/1.6 Mono,monospace;letter-spacing:.045em}.hand{font:34px/1 Caveat,"LH Caveat Fallback",cursive}.serif{font-family:Freight,"LH Freight Fallback",Georgia,serif;font-style:italic;text-transform:none;letter-spacing:-.045em}.blue{color:var(--blue)}.yellow{color:var(--yellow)}:focus-visible{outline:3px solid #a52868;outline-offset:5px}.skip{position:fixed;top:-100px;left:15px;z-index:100;padding:16px;background:var(--yellow)}.skip:focus{top:15px}.site-header{height:104px;padding:24px 4%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #10101025;background:var(--cream);gap:20px}.site-header img{width:116px;height:auto}.site-header nav{display:flex;align-items:center;gap:30px;font-size:16px}.site-header a{text-decoration:none}.nav-cta{padding:14px 24px;background:var(--ink);color:var(--cream)}.nav-cta span{margin-left:20px}@media(hover:hover) and (pointer:fine){.nav-secondary:hover{text-decoration:underline;text-underline-offset:5px}}.hero{padding-top:42px;padding-bottom:64px}.hero-top{display:flex;justify-content:space-between;color:var(--blue);margin-bottom:27px}.hero h1{font-size:clamp(80px,11.6vw,166px);line-height:1.01}.hero h1>span{color:var(--blue);font-size:.72em;display:block;white-space:nowrap}.hero-grid{display:grid;grid-template-columns:.78fr 1.22fr;gap:6%;align-items:start;margin-top:42px}.hero-copy{padding-top:14px}.lede{font-size:clamp(25px,2.5vw,35px);line-height:1.15;margin-bottom:24px}.hero-copy>p:not(.lede):not(.hand){font-size:19px;max-width:410px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:25px;background:var(--blue);color:var(--cream);text-decoration:none;font:20px/1.15 Anton,"LH Anton Fallback","LH Anton Fallback Sans",Impact,sans-serif;border:1px solid var(--ink);padding:20px 24px;box-shadow:4px 4px var(--ink);transition:transform .2s,box-shadow .2s;min-height:60px}.button span{font:30px/1 Montreal,"LH Montreal Fallback"}@media(hover:hover) and (pointer:fine){.button:hover{transform:translate(-2px,-2px);box-shadow:6px 6px var(--ink)}}.hero .button{margin-top:28px}.text-link{display:block;width:fit-content;font-size:15px;text-underline-offset:6px;margin-top:24px}.hero-note{margin-top:42px;color:#a52868;transform:rotate(-5deg);margin-left:20px}.hero-art{position:relative;transform:rotate(2deg);padding:11px;background:white;margin:12px 2% 0 0;box-shadow:2px 8px 0 #1010100d}.hero-art picture{display:block;overflow:hidden}.hero-art img{width:100%;aspect-ratio:3/2;object-fit:cover;transition:transform 1s}@media(hover:hover) and (pointer:fine){.hero-art:hover img{transform:scale(1.025)}}.hero-art figcaption{font:9px Mono;display:flex;justify-content:space-between;gap:16px;padding:18px 8px 10px}.stamp{font:clamp(26px,3vw,43px)/1 Anton,"LH Anton Fallback","LH Anton Fallback Sans";color:var(--blue);background:var(--pink);border:6px solid var(--cream);padding:16px 22px;box-shadow:2px 3px 0 #10101030;text-align:center}.hero-stamp{position:absolute;right:-18px;bottom:48px;transform:rotate(-9deg)}.principles{display:flex;gap:26px;justify-content:space-around;align-items:center;padding:25px 4%;border-block:1px solid var(--ink);font:12px Mono;background:var(--yellow)}.principles b{font-size:24px;color:var(--blue)}.market-section{background:var(--blue);color:var(--cream)}.section-heading{display:grid;grid-template-columns:1.2fr .8fr;gap:24px 7%;align-items:end}.section-heading>.eyebrow{grid-column:1/-1;color:var(--yellow)}.section-heading h2 .serif{color:var(--yellow);display:block;font-size:1.12em}.section-heading>p:last-child{font-size:21px;max-width:450px}.market-layout{margin-top:65px;display:grid;grid-template-columns:1.1fr .9fr;gap:6%;align-items:center}.network-art{position:relative}.network-art img{width:100%;aspect-ratio:16/10;object-fit:cover;border:8px solid var(--cream);transform:rotate(-3deg)}.network-art .hand{display:block;margin:30px 0 0 30px;transform:rotate(-4deg);color:var(--yellow)}.market-list article{display:flex;gap:22px;padding:27px 0;border-top:1px solid #faf9f55c}.market-list .number{font:14px Mono;color:var(--yellow);padding-top:5px}.market-list h3{font-size:24px}.market-list p{font-size:18px;margin-top:12px;color:#e5e8ff}.scope{display:grid;grid-template-columns:.85fr 1.15fr;gap:8%}.scope-intro>.eyebrow{margin-bottom:26px}.scope-intro h2{font-size:clamp(48px,4.8vw,68px)}.scope-intro>p:not(.eyebrow){margin-top:25px;max-width:360px}.scope-intro .hand{display:block;color:#a52868;transform:rotate(-6deg);margin:42px 0 0 30px}.scope-rows article{display:flex;gap:22px;padding:25px 0;border-top:1px solid #10101042}.scope-rows article>span{font:11px Mono;color:var(--blue);padding-top:7px}.scope-rows article>b{font-weight:400;color:var(--blue);margin-left:auto;font-size:26px}.scope-rows h3{font-size:25px}.scope-rows p{margin-top:12px;font-size:18px;max-width:460px}.governance{background:var(--ink);color:var(--cream)}.split-heading{display:grid;grid-template-columns:1.2fr .8fr;gap:7%;align-items:end}.split-heading .eyebrow{color:var(--pink);margin-bottom:26px}.split-heading h2{font-size:clamp(48px,5.5vw,77px)}.split-heading>p{max-width:400px}.roles{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:65px}.roles article{position:relative;border-top:1px solid #faf9f570;padding-top:25px}.roles .eyebrow{color:var(--pink)}.roles h3{font:34px Anton,"LH Anton Fallback","LH Anton Fallback Sans";margin-top:20px}.roles ul{padding:0;list-style:none;font-size:18px;line-height:1.5;margin:22px 0 0}.roles li{padding:10px 0;border-bottom:1px solid #faf9f529}.roles .hand{position:absolute;right:10px;top:-37px;color:var(--yellow);transform:rotate(-9deg)}.reporting{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:center}.reporting-title .eyebrow{margin-bottom:28px}.reporting-title h2 .serif{font-size:1.1em;color:var(--blue)}.reporting-title>p:not(.eyebrow){margin-top:28px}.measurement{padding:35px;background:var(--yellow);border:1px solid var(--ink);box-shadow:8px 8px var(--ink)}.measurement ol{list-style:none;padding:0;margin:28px 0}.measurement li{display:flex;gap:20px;position:relative;padding:0 0 28px}.measurement li:last-child{padding-bottom:0}.step-dot{background:var(--blue);color:white;font:13px Mono;min-width:32px;height:32px;display:grid;place-items:center;border-radius:50%;position:relative;z-index:1}.measurement li:not(:last-child):before{content:"";position:absolute;top:30px;bottom:0;left:15px;border-left:1px solid var(--blue)}.measurement h3{font-size:24px}.measurement p:not(.eyebrow){font-size:17px;margin-top:8px}.measurement .measurement-note{border-top:1px solid #10101055;padding-top:20px;font-size:14px!important}.audit{background:var(--blue);color:var(--cream)}.audit-grid{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:center}.audit .eyebrow{color:var(--yellow);margin-bottom:25px}.audit h2{font-size:clamp(60px,6.5vw,92px)}.outline{color:var(--yellow);display:block}.audit-copy{margin:28px 0;max-width:450px}.cream-button{background:var(--yellow);color:var(--ink);font-size:20px}.audit-note{color:var(--pink);margin-top:35px;transform:rotate(-4deg)}.audit-paper{background:var(--cream);color:var(--ink);padding:35px 40px;transform:rotate(3deg);box-shadow:10px 12px #0003}.paper-label{display:flex;justify-content:space-between;font:10px Mono;border-bottom:1px solid #10101055;padding-bottom:22px}.audit-paper h3{font:40px/1.1 Anton,"LH Anton Fallback","LH Anton Fallback Sans";margin-top:30px}.audit-paper ul{list-style:none;padding:0;margin:25px 0}.audit-paper li{padding:14px 0 14px 28px;border-bottom:1px solid #10101030;font-size:18px;position:relative}.audit-paper li:before{content:"✓";position:absolute;left:0;color:var(--blue)}.paper-bottom{display:flex;justify-content:space-between;align-items:center;font:11px Mono}.paper-bottom span:last-child{font:50px Montreal,"LH Montreal Fallback";color:var(--blue)}.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:8%}.faq .eyebrow{margin-bottom:26px}.faq h2 .serif{color:var(--blue)}.faq h2+p{margin-top:25px}.faq details{border-top:1px solid #10101050}.faq details:last-child{border-bottom:1px solid #10101050}.faq summary{display:flex;gap:25px;justify-content:space-between;align-items:center;padding:25px 0;font-size:23px;line-height:1.2;cursor:pointer;list-style:none}.faq summary::-webkit-details-marker{display:none}.faq summary span{font:30px Montreal,"LH Montreal Fallback";color:var(--blue);transition:transform .2s}.faq details[open] summary span{transform:rotate(45deg)}.faq details p{font-size:18px;max-width:560px;padding:0 28px 25px 0}.closing{padding:65px 0;background:var(--pink)}.closing .eyebrow{margin-bottom:26px}.closing h2{font-size:clamp(70px,10.2vw,145px);color:var(--blue)}.closing h2>span{font-size:.55em;display:block}.closing-bottom{display:flex;justify-content:space-between;gap:30px;align-items:center;margin-top:40px}.closing-bottom .hand{color:var(--blue);max-width:180px;transform:rotate(-8deg)}footer,div:where(.lh-site-footer){padding-top:45px!important;padding-bottom:25px!important}.footer-main{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-bottom:35px}.footer-main img{width:130px}.footer-main nav{display:flex;gap:26px;font-size:16px}.footer-main a{text-decoration:none}.footer-meta{display:flex;flex-wrap:wrap;gap:20px 32px;border-top:1px solid #10101040;padding-top:22px;font:11px Mono}.footer-meta span{margin-left:auto}.disclosure{font-size:11px;color:#555;margin-top:25px}body.page-hidden .hero-art{animation-play-state:paused}
@media(min-width:1000px){.hero-art{animation:photo-rock 9s ease-in-out infinite}}@keyframes photo-rock{0%,100%{transform:rotate(2deg) translateY(0)}50%{transform:rotate(1deg) translateY(-5px)}}
@media(min-width:1441px){.site-header{padding-left:max(4%,calc((100vw - 1325px)/2));padding-right:max(4%,calc((100vw - 1325px)/2))}}
@media(max-width:1024px){.section{padding-block:80px}.hero-grid{gap:4%}.hero .button{font-size:17px;padding:17px}.hero-stamp{font-size:29px;padding:12px 16px}.hero-copy>p:not(.lede):not(.hand){font-size:18px}.hero-note{font-size:29px;margin-top:30px}.scope{gap:5%}.audit-grid{gap:6%}.audit-paper{padding:25px}.closing-bottom .hand{display:none}.hero-index{display:none}.hero-art figcaption{font-size:8px}.measurement{padding:25px}}
@media(max-width:760px){body{font-size:18px}.wrap{padding-inline:6%}.site-header{height:84px;padding:18px 6%}.site-header img{width:98px}.site-header nav{gap:12px}.nav-secondary{display:none}.nav-cta{font-size:14px;padding:12px 16px}.hero{padding-top:30px;padding-bottom:40px}.hero-top{margin-bottom:22px}.eyebrow{font-size:10px}.hero h1{font-size:clamp(62px,13vw,98px)}.hero h1>span{font-size:.64em;white-space:normal;max-width:12ch;line-height:1.05}.hero-grid{display:flex;flex-direction:column;gap:0;margin-top:25px}.hero-copy{display:contents}.hero-copy .lede{font-size:26px;order:0;margin-bottom:17px}.hero-art{order:1;margin:15px 2% 25px 0;width:98%;padding:8px}.hero-copy>p:not(.lede):not(.hand){order:2;max-width:none}.hero .button{order:3;margin-top:24px;font-size:20px;width:100%}.hero .text-link{order:4;margin-top:22px}.hero-note{display:none}.hero-stamp{right:-10px;bottom:40px;font-size:25px;border-width:4px;padding:12px}.hero-art figcaption{font-size:8px;padding:15px 2px 5px}.principles{display:grid;grid-template-columns:1fr 1fr;gap:12px;padding:20px 6%;font-size:10px;text-align:center}.principles b{display:none}.section{padding-block:65px}h2{font-size:48px}.section-heading,.market-layout,.scope,.split-heading,.reporting,.audit-grid,.faq{grid-template-columns:1fr;gap:30px}.section-heading>p:last-child{font-size:19px}.market-layout{margin-top:35px}.network-art{margin:0 2%}.network-art .hand{font-size:29px;margin-top:25px}.market-list article{padding:22px 0}.market-list h3{font-size:23px}.scope-intro h2{font-size:49px}.scope-intro .hand{margin-top:25px;font-size:30px}.scope-rows article{gap:16px}.scope-rows h3{font-size:24px}.scope-rows p{font-size:18px}.split-heading h2{font-size:48px}.roles{grid-template-columns:1fr;gap:35px;margin-top:40px}.roles h3{font-size:32px}.roles ul{margin-top:16px}.roles .hand{top:20px;font-size:29px}.roles article{padding-top:22px}.reporting{gap:35px}.measurement{margin-right:8px;padding:26px 22px}.measurement li{gap:16px}.audit h2{font-size:62px}.audit .button{font-size:18px;width:100%;padding:18px}.audit-paper{margin:20px 3% 0;padding:24px 20px}.audit-paper h3{font-size:34px}.audit-paper li{font-size:17px}.paper-label{font-size:8px}.faq{gap:35px}.faq summary{font-size:21px;padding-block:22px}.closing{padding-block:50px}.closing h2{font-size:70px}.closing h2>span{font-size:.53em;max-width:15ch;line-height:1.1}.closing-bottom{flex-direction:column;align-items:stretch;gap:24px;margin-top:28px}.closing .button{font-size:21px}.footer-main{align-items:flex-start}.footer-main nav{flex-direction:column;gap:14px;font-size:14px}.footer-main img{width:100px}.footer-meta{flex-direction:column;gap:17px}.footer-meta span{margin-left:0}.section-heading h2 .serif{font-size:1.05em}}
@media(max-width:360px){.hero h1{font-size:59px}.hero-stamp{font-size:21px;padding:9px 12px}.hero-art figcaption{font-size:6.5px}.button{gap:12px}.hero .button{font-size:18px}h2,.scope-intro h2,.split-heading h2{font-size:43px}.closing h2{font-size:62px}.measurement{padding:22px 15px}.measurement h3{font-size:21px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
/* Audit editorial layouts and illustrative screens. */
.audit-example{display:grid;grid-template-columns:.85fr 1.15fr;gap:7%;align-items:center;padding-top:75px;margin-top:65px;border-top:1px solid #10101035}.audit-example.reverse .example-copy{order:2}.example-copy h3{font:clamp(35px,3.3vw,49px)/1.1 Anton,"LH Anton Fallback","LH Anton Fallback Sans";margin:20px 0}.example-copy ul,.photo-story ul{padding-left:20px;font-size:18px}.example-copy li,.photo-story li{margin:10px 0}.source-note{font-size:13px;line-height:1.5;color:#555;margin-top:25px}.source-note a{color:var(--blue);text-underline-offset:3px}.audit-screen{background:#fff;border:1px solid #101010;box-shadow:8px 8px 0 #101010;min-width:0}.audit-screen figcaption{background:var(--yellow);font:10px/1.5 Mono;padding:13px 20px;border-bottom:1px solid}.screen-top{display:flex;justify-content:space-between;align-items:center;gap:15px;padding:24px;font-size:24px;border-bottom:1px solid #ddd}.screen-top span{font:9px Mono;color:#555}.territory-map{height:260px;position:relative;overflow:hidden;background-color:#f0f0e8;background-image:linear-gradient(35deg,transparent 45%,white 45%,white 48%,transparent 48%),repeating-linear-gradient(90deg,transparent 0,transparent 80px,#fff 80px,#fff 88px),repeating-linear-gradient(0deg,transparent 0,transparent 65px,#fff 65px,#fff 73px)}.territory{position:absolute;border:2px solid var(--blue);background:#092aff15;border-radius:50%;width:210px;height:190px;display:flex;align-items:center;justify-content:center;font:11px Mono;color:var(--blue)}.north{left:13%;top:13px}.south{right:12%;bottom:10px;border-color:#a52868;background:#ff83ca40;color:#7c174a}.map-pin{position:absolute;font-size:29px;color:var(--blue)}.pin-one{left:32%;top:65px}.pin-two{right:25%;bottom:55px;color:#a52868}.map-label{position:absolute;left:18px;bottom:16px;background:var(--yellow);padding:10px;font:10px/1.5 Mono;transform:rotate(-3deg)}.screen-row{padding:14px 24px;display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid #ddd;font-size:15px}.screen-row b{font-weight:400;color:var(--blue)}.screen-callout{background:#fff5d9;border-left:4px solid var(--blue);margin:22px;padding:16px;font:10px/1.5 Mono}.screen-callout strong{font:20px/1.3 Montreal,"LH Montreal Fallback";display:block;margin-top:8px}.term-table{padding:12px 24px}.term-table>div{display:grid;grid-template-columns:1.3fr 1fr;gap:12px;padding:19px 8px;border-bottom:1px solid #ddd;font-size:16px;align-items:center}.term-table>div:first-child{font:9px Mono}.term-table em{font-size:13px;font-style:normal;color:#84234f}.term-table .good{color:#22603b}.term-table .flag{background:#fff0f8}.screen-foot{font-size:12px;color:#555;margin:18px 24px 24px}.goal-row{margin:0 24px;padding:21px 0;border-bottom:1px solid #ddd;display:flex;align-items:center;justify-content:space-between;gap:16px;font-size:18px}.goal-row small{display:block;color:#666;font-size:12px;margin-top:5px}.goal-row b{font:9px Mono;color:var(--blue)}.goal-row .review-tag{background:var(--pink);padding:8px;color:var(--ink)}.photo-story{display:grid;grid-template-columns:1.1fr .9fr;background:var(--yellow);align-items:center}.photo-story figure{position:relative;height:100%;min-height:560px}.photo-story img{width:100%;height:100%;object-fit:cover}.photo-story figcaption{position:absolute;bottom:30px;left:30px;background:var(--pink);padding:18px 24px;transform:rotate(-4deg);color:var(--ink)}.photo-story>div{padding:65px 9%}.photo-story h2{font-size:clamp(46px,4.8vw,68px);margin:24px 0}.photo-story h2 .serif{color:var(--blue)}.field-photos{display:grid;grid-template-columns:1fr 1fr;gap:35px;padding-top:75px}.field-photos img{width:100%;aspect-ratio:4/3;object-fit:cover}.field-photos figcaption{padding:20px 0;border-bottom:1px solid #10101050}.field-photos figcaption span{display:block;font:10px Mono;color:var(--blue);margin-bottom:8px}.field-photos figcaption strong{font-size:25px;font-weight:400}
@media(max-width:760px){.audit-example{grid-template-columns:1fr;gap:32px;padding-top:38px;margin-top:40px}.audit-example.reverse .example-copy{order:0}.audit-screen{margin-right:8px}.screen-top{padding:18px;font-size:21px}.screen-top span{font-size:8px}.audit-screen figcaption{font-size:8px;padding:12px}.screen-row{font-size:12px;padding:14px}.term-table{padding:8px 10px}.term-table>div{font-size:13px;gap:10px}.term-table em{font-size:11px}.screen-callout{margin:14px;padding:12px}.screen-callout strong{font-size:18px}.goal-row{margin:0 15px;font-size:15px}.goal-row b{font-size:8px}.territory{width:165px;height:170px}.north{left:4%}.south{right:3%}.photo-story{grid-template-columns:1fr}.photo-story figure{min-height:0;height:auto}.photo-story img{aspect-ratio:4/3}.photo-story>div{padding:55px 6%}.field-photos{grid-template-columns:1fr;gap:30px;padding-top:50px}.field-photos figcaption strong{font-size:23px}.example-copy h3{font-size:38px}}
.audit-examples .section-heading>.eyebrow{color:var(--blue)}
@media(max-width:360px){.hero h1{font-size:52px}.hero h1>span{font-size:.69em}}
.territory{width:48%}.north{left:13%}.south{right:12%}.audit-example.reverse{grid-template-columns:1.15fr .85fr}
@media(max-width:760px){.territory{width:58%}.north{left:4%}.south{right:3%}.audit-example.reverse{grid-template-columns:1fr}}
@media(max-width:360px){.photo-story figcaption{left:20px;font-size:29px;padding:14px 18px}}
/* Franchise audit examples: campaign roles, ad journey, allocation, and mobile. */
.campaign-compare>.eyebrow{color:var(--yellow);margin-bottom:20px}.campaign-compare .comparison-question{font:12px/1.6 Mono;color:var(--yellow)}.campaign-compare>.source-note{color:#e5e8ff}.journey{background:#f0eee6}.journey .section-heading>.eyebrow{color:var(--blue)}.journey .serif{color:var(--blue)}.example-label{font:10px/1.5 Mono;margin:45px 0 16px}.journey-pair{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:start}.journey-pair figure{border:1px solid #101010;background:white;min-width:0}.journey-pair figcaption{font:11px Mono;padding:17px 24px;background:var(--yellow);border-bottom:1px solid}.search-query{margin:28px 24px;padding:15px 18px;border:1px solid #aaa;border-radius:24px;font-size:17px;display:flex;justify-content:space-between;gap:15px}.ad-meta{font-size:12px;margin:0 28px 18px}.search-example h3{font:27px/1.2 Montreal,"LH Montreal Fallback";color:var(--blue);margin:0 28px 15px}.search-example>p:not(.ad-meta):not(.annotation){font-size:18px;margin:0 28px}.ad-links{display:flex;flex-wrap:wrap;gap:15px;margin:24px 28px 35px;color:var(--blue);font-size:15px}.annotation{background:#ffe5f3;padding:22px 26px;font-size:17px;line-height:1.4}.annotation b{display:block;font:10px Mono;margin-bottom:12px;color:#84234f}.mock-browser{padding:12px 24px;font:11px Mono;background:#eee;color:#555}.landing-example img{width:100%;height:190px;object-fit:cover;object-position:center 38%}.landing-body{padding:25px}.landing-body h3{font:32px Anton,"LH Anton Fallback","LH Anton Fallback Sans"}.landing-body p{font-size:17px;margin-top:10px}.mock-button{display:inline-block;background:var(--ink);color:white;padding:12px 20px;margin-top:18px;font-size:14px}.journey-verdict{display:grid;grid-template-columns:.65fr 1.35fr;gap:40px;margin-top:35px;padding:30px 0;border-top:1px solid #10101040}.journey-verdict .hand{color:#a52868;transform:rotate(-4deg)}.journey-verdict h3{margin-bottom:15px}.budget-review .section-heading>.eyebrow{color:var(--blue)}.budget-table-wrap{margin-top:45px;overflow-x:auto}.budget-table{width:100%;border-collapse:collapse;text-align:left;font-size:18px}.budget-table caption{font:10px/1.5 Mono;text-align:left;padding:17px;background:var(--yellow);color:var(--ink)}.budget-table thead{background:var(--blue);color:white}.budget-table th,.budget-table td{padding:23px 20px;border-bottom:1px solid #bbb;vertical-align:top}.budget-table thead th{font:11px Mono}.budget-table tbody th{font-weight:400;white-space:nowrap}.budget-table td strong{font:32px Anton,"LH Anton Fallback","LH Anton Fallback Sans";color:var(--blue)}.budget-note{font-size:13px;margin-top:20px;max-width:90ch;color:#555}.mobile-audit{background:var(--blue);color:var(--cream)}.mobile-audit-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:12%;align-items:center}.mobile-audit .eyebrow{color:var(--yellow)}.mobile-audit h2{font-size:clamp(45px,5vw,72px);margin:25px 0}.mobile-checks{list-style:none;padding:0;counter-reset:mobile;margin:30px 0 0}.mobile-checks li{counter-increment:mobile;display:grid;grid-template-columns:26px 1fr;gap:6px 15px;border-top:1px solid #ffffff55;padding:20px 0}.mobile-checks li:before{content:counter(mobile);grid-row:1/3;color:var(--yellow);font:18px Mono}.mobile-checks b{font-weight:400;font-size:23px}.mobile-checks span{font-size:18px;color:#e5e8ff}.phone-example{max-width:350px;justify-self:center;width:100%}.phone-example>figcaption{font:9px/1.5 Mono;margin-bottom:15px;color:var(--yellow)}.phone-shell{border:8px solid var(--ink);border-radius:32px;background:var(--cream);color:var(--ink);overflow:hidden;box-shadow:12px 12px #0004}.phone-address{text-align:center;font:9px Mono;padding:19px 6px;background:#ecebe5}.phone-content{padding:22px}.phone-content .eyebrow{font-size:8px;color:var(--blue)}.phone-content h3{font:34px/1.08 Anton,"LH Anton Fallback","LH Anton Fallback Sans";margin:15px 0}.phone-content img{width:100%;aspect-ratio:16/9;object-fit:cover}.phone-content>p:not(.eyebrow){font-size:14px;line-height:1.35;margin-top:15px}.phone-cta{background:var(--blue);color:white;padding:13px 10px;font-size:14px;text-align:center;margin-top:18px}.phone-cta span,.mock-field-label span{display:inline-grid;place-items:center;width:20px;height:20px;background:var(--yellow);color:var(--ink);border-radius:50%;font:11px Mono;margin-right:6px}.mock-field{padding:11px;border:1px solid #888;background:white;color:#666;font-size:12px;margin-top:6px}.mock-textarea{min-height:55px}.phone-content .phone-caption{font-size:9px!important;color:#555}.phone-example>.hand{display:block;color:var(--pink);transform:rotate(-5deg);margin:25px 0 0 35px}
@media(max-width:760px){.journey-pair,.journey-verdict,.mobile-audit-grid{grid-template-columns:1fr;gap:30px}.search-query{font-size:14px;margin:22px 18px}.search-example h3{font-size:23px;margin-inline:20px}.ad-meta,.ad-links{margin-inline:20px}.search-example>p:not(.ad-meta):not(.annotation){margin-inline:20px}.journey-verdict .hand{font-size:30px}.budget-table{font-size:15px;min-width:620px}.budget-table th,.budget-table td{padding:18px 15px}.mobile-audit-grid{gap:40px}.phone-example{max-width:330px}.mobile-audit h2{font-size:46px}.journey-pair .annotation{font-size:16px}.journey-pair figcaption{font-size:10px}.example-label{font-size:9px}.mobile-checks b{font-size:21px}}
.journey .section-heading h2 .serif{color:var(--blue)}.landing-example img{object-position:center top}
/* Additional Midjourney editorial photography. */
.planning-photo{margin-top:42px;display:grid;grid-template-columns:1.25fr .75fr;background:var(--yellow);align-items:center}.planning-photo img{width:100%;aspect-ratio:3/2;object-fit:cover}.planning-photo figcaption{padding:35px}.planning-photo .eyebrow{display:block;color:var(--blue)}.planning-photo .hand{display:block;margin-top:25px;font-size:38px;color:#84234f;transform:rotate(-4deg)}.audit-evidence{min-width:0}.audit-portrait{position:relative;margin:0 0 24px;transform:rotate(-2deg);border:8px solid var(--cream)}.audit-portrait img{width:100%;aspect-ratio:4/3;object-fit:cover}.audit-portrait figcaption{background:var(--yellow);color:var(--ink);font-size:27px;padding:12px 18px}.audit-evidence .audit-paper{transform:rotate(1deg)}.neighborhood-finale{margin:0;background:var(--pink);padding:0 4%}.neighborhood-finale img{width:100%;max-width:1325px;margin:auto;aspect-ratio:16/7;object-fit:cover}.neighborhood-finale figcaption{max-width:1325px;margin:auto;padding:20px 0 5px;font:11px Mono;color:var(--blue)}
@media(max-width:760px){.planning-photo{grid-template-columns:1fr}.planning-photo figcaption{padding:25px}.planning-photo .hand{font-size:31px;margin-top:16px}.audit-portrait{margin:10px 2% 30px}.audit-portrait figcaption{font-size:24px}.neighborhood-finale{padding-inline:6%}.neighborhood-finale img{aspect-ratio:4/3}.neighborhood-finale figcaption{font-size:9px}}
.audit-grid{align-items:start}.audit-grid>div:first-child{padding-top:22px}