Actual historical baseline · Read September 12, 2026
Separating search visibility from qualified requests
A reporting example using Local Howl’s documented baseline—not invented demonstration numbers. Each dataset retains its own dates, geography and definition.
Baseline example—not a post-repair performance claimExecutive scoreboard
| Measure | Observed baseline | Scope |
|---|---|---|
| Disclosed non-brand search impressions | 364 | US mobile, Web search, Aug 14–Sep 10; finalv 2 query filter |
| Disclosed non-brand clicks / CTR | 0 / 0% | Same filtered mobile dataset; excludes privacy-hidden queries |
| Organic website sessions | 175 | Organic Search, all countries, Aug 15–Sep 11 |
| Engaged organic sessions / rate | 96 / 54.9% | 96 ÷ 175; same website-session scope |
| Organic entrances | Unavailable in supplied baseline | Sessions are not substituted for entrances |
| Contact-page key events | 13 | Contact-page views—not successful requests |
| Qualified organic audit requests | Unavailable—not zero | Receipt and qualification baseline not established |
| Change from preceding 28 days | Unavailable | No matched comparison supplied |
There is real organic website activity. The selected commercial-query samples do not establish a sustained top-ten win, and existing contact-page events do not establish leads.
Page scorecards
Citation Audit
/citation-audit · Help a buyer identify listing discrepancies and understand the diagnostic service before any cleanup.
Target opportunity—not current rank
| Target | US monthly estimate | KD | Vendor intent |
|---|---|---|---|
| citation audit service | 260 | 10 | Informational |
| local citation audit | 390 | 16 | Informational |
Semrush US estimates retrieved September 12, 2026. Service offer intent is assessed separately; a vendor label does not establish Local Howl’s rank.
Actual disclosed queries
| Google-disclosed query | Impressions | Clicks | CTR | Avg. position |
|---|---|---|---|---|
| citation audit service | 17 | 0 | 0% | 15.8 |
| local citation audit | 30 | 0 | 0% | 35.5 |
US mobile, Aug 14–Sep 10, finalv 2 filter. These are disclosed query observations associated with the campaign’s designated page; the supplied summary does not establish a query-by-page joined export.
Customer activity
Page-level organic entrances, engaged sessions, engagement rate and verified requests: unavailable in this supplied baseline . Do not allocate the site’s 175 sessions or 13 contact-page events to this page.
Verdict: Too early to tell. Each disclosed query has fewer than 50 impressions and is outside the agreed top-ten threshold. No matched comparison demonstrates growth.
Next action: Add an inspectable citation worksheet and a precise audit-versus-cleanup explanation, then compare the same query group after a complete post-release window.
Competitor Evaluation
/competitor-evaluation · Help owners compare local search competitors, understand the method and request a done-for-you review.
Target opportunity—not current rank
| Target | US monthly estimate | KD | Vendor intent |
|---|---|---|---|
| local SEO competitor analysis | 40 | 27 | Informational |
| analyze local SEO competition | 260 | 24 | Informational |
Actual disclosed query
| Google-disclosed query | Impressions | Clicks | CTR | Avg. position |
|---|---|---|---|---|
| analyze local SEO competition | 24 | 0 | 0% | 25.9 |
US mobile, Aug 14–Sep 10. Exact target “local SEO competitor analysis” was not disclosed in the reviewed table; no position is assigned to it. Query-to-page join is not established by the supplied summary.
Customer activity
Reliable page-level entrances, engaged sessions, engagement rate and verified requests are unavailable here . A historical observation of two sessions averaging roughly 27 hours needs investigation and is not used as proof of strong engagement.
Verdict: Too early to tell. The disclosed query has 24 impressions and no click; the current sample does not meet the sustained top-ten definition.
Next action: Make the comparison worksheet usable and explain observed gaps versus proven ranking causes. Measure its designated query group without reclassifying unrelated educational impressions as a commercial win.
Portfolio wins and risks
- Observed activity: 175 organic sessions and 96 engaged sessions were recorded across the site. No increase is inferred without comparison data.
- Search limitation: 0 disclosed filtered non-brand clicks is not proof of zero privacy-hidden non-brand activity.
- Measurement risk: 24 of 175 organic sessions have a “(not set)” landing page. Investigate before making page-level attribution claims.
- Business outcome gap: qualified requests are not established. Contact-page views remain diagnostic only.
Next-review priorities
- Use the same country/device/query filters and obtain a matched preceding 28-day period.
- Record release dates separately; these baseline periods precede the documented September 12 repairs.
- Review exact query-to-page data and Google’s indexing choice before changing a target again.
- Track qualified requests only from actual receipt and qualification evidence; keep infrastructure work outside this SEO asset.
Methodology and source appendix
Search source: Search Console, sc-domain:localhowl.com. Finalv 2 non-brand rule excludes explicit Local Howl variants and additional brand-like “local how” and “howl agency” searches. Changing that filter reduced the earlier export from 2 clicks to 0; that is a filter revision, not a traffic decline.
The all-device finalv 2 displayed 2.98 Kimpressions,0 clicks and average position 36.5. The unfiltered US dataset displayed 92 clicks and 3.6 Kimpressions. Rounded displayed values are not exact totals, and neither group is interchangeable with the 364-impression mobile selection.
Website source: GA4 property 498002313, Organic Search, all countries. The 13 key events come from ads_conversion_PAGE_VIEW_1, defined by contact-page views. This is not a confirmed submission event. Session engagement is activity—not revenue, qualification or a ranking factor.
Market source: Semrush US batch keyword estimates, September 12, 2026. Search volume, KD and intent describe opportunity. They are not actual Local Howl search results.
Sustained top-ten rule: a selected query must have US mobile average position ≤ 10 and at least 50 impressions over 28 days, confirmed at two consecutive weekly reviews. None of the selected samples shown here meets that rule. Useful lower-volume queries may be reported separately.
- MEASUREMENT.md—dated signed-in baseline and filter/version limitations
- gsc-us-mobile-nonbrand-v2-2026-08-14-to-2026-09-10.xlsx—retained original export
- gsc-us-nonbrand-v2-2026-08-14-to-2026-09-10.xlsx—retained all-device export
- commercial-audit/semrush/keywords.json—keyword estimates
Prepared as an example of honest reporting. It is not a complete current portfolio report, not a result forecast and not evidence that staged changes are live.