LOCAL HOWL ยท WORKSHEET

Citation audit worksheet

Record one listing per row. Compare each source with owner-confirmed details before recommending a correction.

Download the editable worksheet (.xlsx)

Use the worksheet

  1. Open the Audit log tab and enter your own source-backed records. Yellow cells are editable. Use one record per row.
  2. Keep unknown information and dates blank until checked. Choose the appropriate status and record who owns the next action.
  3. Use the Illustrative examples tab for format guidance, then keep those demonstration rows separate from your actual findings.

Process examples

Illustrative entries only. These are not client records, verified source checks or measured ranking results.

Possible outdated phone

Platform / source URL
Example directory; no live source
Observed information
A listing displays a previous phone number.
Owner-confirmed information
The current number still needs owner confirmation.
Recommendation
Confirm the current number, then request correction if the conflict is real.
Confidence / basis
Unverified: demonstration, no source check
Verification status
Needs verification

Possible duplicate

Platform / source URL
Example profile; no live source
Observed information
Two profiles appear to describe the same location.
Owner-confirmed information
Business identity and location still need confirmation.
Recommendation
Check ownership, address and reviews before requesting a merge or removal.
Confidence / basis
Unverified: demonstration, no source check
Verification status
Needs verification

Possible coverage opportunity

Platform / source URL
Example trade directory; no live source
Observed information
No listing found in an initial scan.
Owner-confirmed information
Eligibility and existing listing still need manual review.
Recommendation
Search the directory directly. Treat eligibility as an opportunity, not an error.
Confidence / basis
Unverified: demonstration, no source check
Verification status
Needs verification

What to verify