# Get a Free Local SEO Audit > Start with a free automated website report. Contact Local Howl to discuss a human review of Google Maps visibility, listings, competitors and next steps. Canonical: https://www.localhowl.com/local-seo-audit MAPS, PROFILE, WEBSITE AND COMPETITORS REPORT FIRST. HUMANS NEXT. # GET A FREE LOCAL SEO AUDIT. Start your free local SEO audit with an automated website report. The report checks your website; a local SEO review also needs your business and service-area details. [REQUEST A HUMAN REVIEW ↗](/contact?service=local-seo-audit) Run the website report ↓ Clues first. Then the verdict. ↗ ![Miniature detective figure in a trench coat and hat inspecting a pink water heater with a magnifying glass, a pink toolbox open on the floor](/wp-content/uploads/lh/site/assets/emergency-detective.webp) EVERY CLUE CHECKED. ↗ 01 / THE WEBSITE REPORT ## RUN THE automated website report. Enter your website, first and last name, and email below. The Check button sends your details to our website-report provider and opens the report in a separate window. Allow the report window if your browser blocks it. 02 / THE HUMAN REVIEW ## BEYOND THE REPORT. What a human local SEO review covers. The automated website report is a starting point, not a complete Maps or citation audit. A human review checks the business context, local competitors and supporting evidence before recommending priorities. Share your business name, website and service area with [our team](/contact?service=local-seo-audit) to discuss this review. 01 ### Google Maps visibility We review how your business appears across the service area, not only from the address or office where you are standing. 02 ### Google Business Profile We check categories, services, business information, reviews, photos, and the paths customers use to call, book, or visit your site. 03 ### Website relevance We look for missing service pages, weak local signals, unclear titles, and internal-link gaps that make important offers harder for Google to understand. 04 ### Citations and listings We flag conflicting business details, duplicate profiles, and missing listings that can weaken confidence in your location data. 05 ### Competitor gaps We compare the businesses already winning visibility so the recommendations are tied to your market instead of a generic checklist. 06 ### Priority actions You get a clear order of operations: what needs attention first, what can wait, and which next step is most likely to improve qualified visibility. 03 / REAL FINDINGS ## WHAT WE’VE FOUND on real sites. Findings from published case studies: the kind of problem a human review is built to catch. Each one became a fix in the project that followed. [01 ### A contact form that never delivered Commercial Electric Motor Service’s old contact form failed captcha verification on every submission, so web leads simply never arrived. The new site uses a working reCAPTCHA form pipeline. CASE STUDY](/case-studies/cemsi) [02 ### An old address and a heavy homepage Donovan Roofing & Construction’s only structured data carried an outdated St. Charles address, and its homepage loaded 86 images in 582 kilobytes, with no city pages among 50 sitemap URLs. The rebuild fixed the address and added 32 city pages. CASE STUDY](/case-studies/donovan-roofing) [03 ### One city for six locations NEUAGE Health + Wellness had 6 locations across 4 states, but its JavaScript-rendered site positioned it as Saint Louis, MO only, with no structured data. Each location now has its own page and LocalBusiness markup. CASE STUDY](/case-studies/neuage-health-wellness) 04 / WHAT HAPPENS NEXT ## THEN WHAT? What happens after you submit. When you click Check, your details go to our website-report provider and your report opens in a new window. If nothing appears, allow the window in your browser and try again. For a human review of Maps visibility, listings and competitors, [contact our team](/contact?service=local-seo-audit) with your business name and service area. We can explain the findings and next steps. We will confirm the scope and next steps with you; the automated report is not a ranking guarantee, and no turnaround or ranking outcome is guaranteed. - [See our local SEO competitor audit](/competitor-evaluation) - [Explore Google Maps SEO services](/google-maps-seo-services-home-services) - [Check citation consistency](/citation-audit) - [See the full local SEO plan](/local-seo-services) - [Try our free tools](https://app.localhowl.com/tools), including a Local Schema Generator, Robots.txt Analyzer, LLMs.txt Checker and Review Link Generator 05 / FAIR QUESTIONS ## LOCAL SEO AUDIT questions. What people ask before they run the report. Is the free website report a complete local SEO audit? No. The automated website report is a starting point, not a complete Maps or citation audit. It checks your website. A local SEO review also needs your business and service-area details, so a human can check the business context, local competitors and supporting evidence before recommending priorities. What does a human local SEO review look at? It looks at six areas: how your business appears across the service area in Google Maps, your Google Business Profile, website relevance, citations and listings, and the competitors already winning visibility. It ends with priority actions: what needs attention first, what can wait, and which next step is most likely to improve qualified visibility. What do I need to share for a human review? Share your business name, website and service area with our team. The website report only needs your website, first and last name, and email, but a local SEO review depends on knowing where you work and who you compete with there. What happens after I click Check? The Check button sends your details to our website-report provider and opens the report in a separate window. If nothing appears, allow the report window in your browser, since some browsers block it. For help interpreting the report, contact Local Howl. Is the free local SEO audit a ranking guarantee? No. The automated report is not a ranking guarantee, and no turnaround or ranking outcome is guaranteed for a human review either. We will confirm the scope and next steps with you, then explain the findings and what we would prioritize. How much does a local SEO audit cost? The automated website report on this page is free. So is the human review in a free consultation: map scans for your area and the searches for what you do, plus a competitor analysis. If you go on to a plan, every Local Howl plan starts with keyword research, a full Google Business Profile audit and citation work, and GBP Lite is $1,200 a month on a 12-month agreement. See every plan on our [pricing page](/pricing). How do I do a local SEO audit? Check five things in order: how you rank on Google Maps across your service area, your Google Business Profile, your website’s service and location pages, your citations and listings, and the competitors already winning. Start with errors that could misdirect a customer, such as a wrong address or a broken contact form, then work on gaps. The free website report covers the site; the human review adds the map, profile, listing and competitor checks. START WITH A WEBSITE REPORT ## SEE WHAT’S HOLDING YOU BACK. Run the free website report first. Then talk to a human about your Maps visibility, listings and competitors. [REQUEST A HUMAN REVIEW ↗](/contact?service=local-seo-audit) No ranking promises.