# ChatGPT Business Hub: How to Claim Your Business > OpenAI's Business Hub lets you claim your business in ChatGPT. Learn how to claim and verify it, what to fill in and what claiming will not change. Canonical: https://www.localhowl.com/blog/chatgpt-business-hub On November 10, 2026, OpenAI opened Business Hub. It lets you claim your business in ChatGPT, manage the information ChatGPT has about you and see how often you come up. OpenAI calls the product Businesses in ChatGPT, and it is in beta. OpenAI says 1.2 billion people use ChatGPT each week. Your next customer may be one of them, asking who to call about a leaking roof or a sore tooth. When ChatGPT names a business in an answer, people can click through to that business’s ChatGPT profile. **Claiming your business is how you get a say in what that profile shows.** We claimed Local Howl’s own listing the week Business Hub opened. The process takes two approvals and a few documents, and claiming has limits worth knowing before you start. ## What is ChatGPT Business Hub? Business Hub lives at [chatgpt.com/business-hub](https://chatgpt.com/business-hub). According to [OpenAI’s announcement](https://openai.com/index/introducing-businesses-chatgpt/), businesses use it to claim their business, manage its information and see how people engage with them in ChatGPT. You must own the business or be authorized to represent it. OpenAI announced two related features at the same time. Both are optional, and both are separate from claiming. - **Business Agents.** A labeled chat that answers customer questions using information you provide. Only eligible US ecommerce and online service businesses can publish one. It cannot make bookings or complete purchases. It explains products and policies and links to your website. - **Sponsored agents.** ChatGPT ads that point to a Business Agent. OpenAI says they are open only to selected advertisers in a limited test, and it is not taking early access requests. Claiming costs nothing today. OpenAI’s pages list no fee, and [Digiday reports](https://digiday.com/marketing/openais-new-business-agents-give-brands-a-free-way-into-the-conversation-its-also-selling-as-an-ad/) that Business Hub and agents are free for now. OpenAI’s VP of monetization, Benji Shomair, did not rule out a paid model later. ## Why it matters for local businesses Your business may already have a ChatGPT listing that you never set up. OpenAI’s [Businesses in ChatGPT policy](https://openai.com/policies/businesses-in-chatgpt/) says profiles may include information from other sources. ChatGPT can also use a person’s approximate location to find nearby results, according to its [search help page](https://help.openai.com/en/articles/9237897-chatgpt-search). OpenAI says claiming a profile does not change its visibility. What claiming changes is who can correct it. It gives you a direct way to supply the details yourself. OpenAI does not name the sources behind its local listings. Yelp has named itself as one. In its [second-quarter 2026 shareholder letter](https://www.sec.gov/Archives/edgar/data/0001345016/000134501626000059/yelpq22026ex992lettertos.htm), Yelp said its ratings and reviews recently began powering ChatGPT’s local experience in relevant categories. So your Business Hub profile is one source among several, and the others still need to be right. ## What you need before you claim - **The right ChatGPT account.** Sign in with the account that should manage the listing for the long run. The admin who claims the business is the one who can add teammates later. - **One way to verify.** OpenAI shows the methods available for your business: business phone, business email, your website domain (you add a DNS record) or your Shopify store. - **Your documents.** Persona, the identity service OpenAI uses, may ask for a government-issued ID, business registration information and proof that you can represent the business. The business name, address and any registration or tax number must match your official records. Not every business can claim yet. OpenAI says claiming is initially available to eligible businesses with a website, and that local stores and restaurants can currently claim only an existing US listing. Eligibility also depends on industry, location and OpenAI’s verification checks. Service businesses with no listing may have to wait. When [one developer in Italy](https://flaviocopes.com/businesses-in-chatgpt/) added a new listing on launch day, Business Hub asked how customers interact with the business. The option for businesses that visit customers was marked Coming soon. OpenAI has not given a date. ## How to claim your business in ChatGPT OpenAI’s [Business Hub setup guide](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) lays out these steps. ### 1. Open Business Hub Sign in to ChatGPT and open Business Hub from the sidebar. ### 2. Find your listing Search for your business by name. Select the matching listing and confirm the ChatGPT account that will manage it. If the listing shows Contact support, it is locked, and you will need OpenAI’s help. ### 3. Verify the claim Pick one of the methods shown. Phone and email send a code. Domain verification means adding the TXT record ChatGPT shows you to your DNS settings, then selecting Verify domain. If someone else manages your domain, ask them to add it. DNS changes can take time to appear. ### 4. Wait for OpenAI’s review OpenAI reviews each claim and emails its decision or a request for more information. You can cancel the claim while it is under review. ### 5. Verify your identity with Persona Once the claim is approved, complete identity verification with Persona. If you verified the claim another way, open the Business tab, select your profile and choose Complete verification with Persona. **Do not stop at the claim.** Until Persona verification is approved, you cannot publish changes, view insights or create an agent. The blue verified check also appears only after that approval. ### 6. Fill in your profile Open the Business tab and select your profile. OpenAI reviews and publishes every change, and updates can take time to show up in answers. ### 7. Check Insights Insights cover the past 28 days: mentions, website clicks and discovery topics, which are common themes in ChatGPT answers that mentioned or cited your business. For a local business, a mention counts when ChatGPT shows a result for your location, even if nobody opens the listing. A blank number does not necessarily mean zero. It can mean activity has not reached OpenAI’s reporting threshold yet. ### 8. Add your team or agency The admin can add teammates and give an agency access. Each person signs in with their own ChatGPT account, so nobody shares a login. ## What to put in your ChatGPT business profile OpenAI’s guide lists the website, description, category, logo, cover photo, and delivery and return policies as fields you can update. Its policy adds that the business name, category, address or service area, hours, contact details and services must be truthful and kept current. The guide does not say whether a local listing can edit hours or phone yet, so check what your profile offers. | Field | What to enter | Watch for | | Website | Your main site, or the page for this location if you have several | OpenAI’s policy says links must accurately represent where they lead. | | Description | What you do, who you serve and where, in plain sentences | The policy bans unsupported guarantees and misleading claims about likely results. | | Category | The closest match to your main service | Keep it consistent with your Google Business Profile. | | Logo and cover photo | Your real logo and a real photo of your work, team or location | Use only images you own or have permission to use. | | Delivery and return policies | Your actual terms | Mainly useful if you sell products. If they don’t apply, don’t invent them. | | Hours, service area, phone (if offered) | Exactly what your Google Business Profile says | If the two differ, customers get two answers. | ## Will claiming get you recommended more? Not by itself, according to OpenAI. Claiming does not guarantee higher placement or sales, and ChatGPT keeps making its own independent recommendations. OpenAI also says advertising does not influence those answers. Digiday quoted Shomair saying that claiming a business “should not have an impact on how frequently it appears.” He also said accurate information could help ChatGPT surface a business in more relevant conversations, because it gives ChatGPT a clearer picture of what the business offers. OpenAI has not published ranking factors, and we have not seen public data yet on whether claimed listings show up more often. Read the numbers with care too. An OpenAI spokesperson told Digiday that website clicks are clicks on links in ChatGPT, not completed visits or purchases. Treat Insights as one more line in your reporting, not proof of leads. ## How it fits with your Google Business Profile and reviews Business Hub does not replace your Google Business Profile. It is one more listing that has to match the rest. Your name, address, phone, hours and services should read the same on your website, your [Google Business Profile](/google-business-profile-optimization), Yelp and the [directories that list you](/business-listings-citations). When those sources disagree, an AI tool comparing them can find two versions of your business. Reviews are not on OpenAI’s list of profile fields, and Yelp says its ratings and reviews power ChatGPT’s local experience in relevant categories. [Reviews](/review-management) still come from the platforms your customers already use, so keep asking for them and keep replying. Insights does add something new: OpenAI’s own count of how often ChatGPT shows your location. We already check AI visibility separately from rankings and calls, and this number belongs on that line. For the wider picture, read our guide to [Google AI Mode and ChatGPT](/google-ai-mode-local-search-strategy) and our post on [SEO vs GEO](/blog/seo-vs-geo-understanding-the-difference-and-why-you-need-both). ## Want help with your ChatGPT listing? Claim it yourself so you stay the admin. You can give an agency access later from Business Hub. Our [ChatGPT business profile service](/chatgpt-business-profile) takes it from there: we fill in what Business Hub lets you edit, keep it matched to your Google Business Profile and report what changes, with dates. Our wider [AI search visibility](/ai-search-visibility) work checks what ChatGPT says about your business and fixes the source that is wrong: a profile field, a listing or a page. Or start with a [free Local SEO audit](/local-seo-audit) to see what is holding your visibility back. *Reporting checked November 11, 2026 against OpenAI’s announcement, help articles and Businesses in ChatGPT policy, Digiday’s report on OpenAI’s press briefing, Flavio Copes’s launch-day walkthrough and Yelp’s Q2 2026 shareholder letter. Business Hub is in beta, so details can change.* ## GOOD questions. ### Does it cost anything to claim my business in ChatGPT? Not today. OpenAI's pages list no fee, and Digiday reports that Business Hub and Business Agents are free for now. OpenAI's VP of monetization did not rule out a paid model later. OpenAI's [setup guide](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) also says you don't need an Ads account or a ChatGPT Enterprise agreement to claim. ### Is Businesses in ChatGPT the same as ChatGPT Business? No. ChatGPT Business is OpenAI's workplace subscription for teams. Businesses in ChatGPT is the listing program you manage in Business Hub. Business Hub may show an offer to upgrade, but OpenAI's setup guide does not list a paid plan as a requirement for claiming. ### Can an agency claim my business for me? OpenAI lets an owner or an authorized representative claim. We suggest the owner claims it with their own ChatGPT account and completes the Persona check, since Persona can ask for a government ID and proof of authorization. The owner, as admin, then gives the agency access in Business Hub, and each person uses their own account. Don't forward a personal claim invitation. If an agency invitation is blocked, OpenAI says to contact its support team. ### Someone already claimed my business. What now? Open the profile, select the more options menu, then select Dispute ownership and verify with Persona that you represent the business. If the listing shows Contact support instead, it is locked and OpenAI Support has to help. Support cannot delete, unpublish or hide a published profile. ### Why are my ChatGPT insights blank? Insights open only after both your claim and your Persona verification are approved. After that, a blank metric can mean activity has not reached OpenAI's reporting threshold, data is still being collected or reporting is unavailable. It does not necessarily mean zero activity. Insights cover the past 28 days. If a metric stays blank, OpenAI says to contact its support team. ### Does claiming my main brand claim all my locations? No. OpenAI says each brand is managed separately, and claiming the main brand does not claim its locations. There is no central management across a parent company's brands and locations yet. For brands that use a managed claim process, location profiles stay locked by default, so ask your OpenAI account contact about the claim path. ### Can my service business get a Business Agent? Probably not yet. Business Agents are open to eligible ecommerce and online service businesses in the US with a website, and OpenAI also reviews the business category. A roofer or plumber who works at the customer's home does not fit either group as OpenAI describes them. Even eligible agents cannot book appointments or complete purchases. They answer questions and link to your website. OpenAI plans to add more business categories but has not given dates.